Global TV Analytics Market is valued approximately at USD 2.23 Billion in 2019 and is anticipated to grow with a growth rate of more than 17.40% over the forecast period 2020-2027. TV Analytics refers to analysis of the channels, networks, advertisements, campaigns and the customer pattern in order to enhance the Return on Investments by the companies and enhance customer base. TV analysis offers insights of customer behavior and reactive pattern along with the operational and network performance. Increase in digitization worldwide resulting higher investments in the digital advertisements in several industry verticals is the major factor driving the growth of the market.
For Instance: As per Statista is April 2020, global online penetration rate is 59% of the world population motivating digital advertisements and enhancing the growth of the market. Surge in the need to find innovative solutions to get optimized results out of digital investments create opportunities for the market growth. Rise in the trend for digital original web series along with surge in the Subscription for Video on Demand are the factors which fuel the growth of the market. Rising demand for Over the Top platforms such as Hotstar, Zee5, Netflix and Amazon Prime contribute significantly for the development of the market.
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Moreover, advances offered by data analytics in data collection by technology has enabled the access of unlimited data. Including customer data, location detail, advertisement analysis and target demographics which boost the acceptance of TV analytics by the companies. However, lack in the digital infrastructure in the emerging economies is the major restraining factor which impedes the growth of Global TV Analysis Market over the forecast period of 2020-2027.
The regional analysis of global TV Analytics market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Europe followed by North America is the leading/significant region across the world due to weather conditions and presence of snowy regions. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rise in excitement among people for adventurous sports and increase in the income levels to afford the recreational activities would create lucrative growth prospects for the TV Analytics market across Asia-Pacific region.
Major market player included in this report are:
Adobe Inc. (US)
Amobee Inc. (US)
Alphonso Inc. (US)
BrightLine Partners LLC. (US)
Edgeware AB (Sweden)
iSpot.tv, Inc. (US)
Sorenson Media (US)
NPAW (Nice People At Work) (Spain)
Viaccess-Orca Ltd. (France)
Realytics (France)
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Application:
Advertising
Competitor Analysis
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By Deployment:
Cloud
On-Premise
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
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