The Telecom Analytics can be defined as a type of business intelligence specifically tailored for the complex needs of telecommunication organizations. Telecommunication companies can utilize the telecom analytics solutions to analyze their vast data base and can use this data to draw actionable insights. These insights help telecom companies in enhancing customer experience, loyalty, and sales volume, as well as are effective in enhancing operational efficiencies. The growing penetration of big data & analytics services and rising concern over data security and customer churn coupled with recent strategic initiatives from leading market players are factors that are accelerating the global market demand.
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For instance, according to Statista – during 2020, the global big data market was valued at USD 56 billion, and it is projected to grow to USD 103 billion by 2027. Furthermore, leading market players are working towards various strategic initiatives including collaboration and partnerships to leverage the growing demand for telecom analytics solutions. For instance, in May 2021, Vodafone Group announced a six-year partnership deal Google, Inc. (Google Cloud) to collaborate on development of a new analytics system. This new system would be comprised of two parts: an integrated data platform called Nucleus, which would use hybrid cloud technology and a distribution engine called Dynamo, which would pull data from various sources and push key information insights back to end points for further use. Moreover, in August 2021, Paul Aalto, USA based enterprise data cloud company Cloudera, Inc. collaborated with South Korean mobile network operator and Subsidiary of LG Corporation named LG Uplus to build real-time big data analytics Platform. Also, growing emergence of advanced technologies such IoT, big data etc. and increasing competitiveness among telecom operators are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, a lack of awareness towards analytics solutions among telecom operators impedes the growth of the market over the forecast period of 2022-2028.
The key regions considered for the global Telecom Analytics Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the growing technological advancements as well as presence of leading market players in the region. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as the thriving growth of telecom sector and rising investment in advanced analytics technologies in the region, would create lucrative growth prospects for the global Telecom Analytics Market across the Asia Pacific region.
Major market players included in this report are:
SAP (Germany)
Oracle (US)
IBM (US)
SAS Institute (US)
Adobe (US)
Cisco (US)
Teradata (US)
Micro Focus (UK)
TIBCO (US)
MicroStrategy (US)
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The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.
The detailed segments and sub-segment of the market are explained below:
By Component
Software
Services
By Application
Customer Management
Sales and Marketing Management
Risk and Compliance Management
Network Management
Workforce Management
By Deployment Model
On-premises
Cloud
By Organization Size
Large enterprises
Small and Medium-sized Enterprises (SMEs)
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By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Market research objective you provided focuses on conducting a comprehensive analysis of a specific market. Here is a breakdown of the research objectives you mentioned:
To analyze and forecast the market size of the market:
- This objective involves assessing the current market size and using historical data and market trends to forecast its future size.
- This analysis helps in understanding the market’s growth potential and opportunities.
To classify and forecast the global market based on product, material, application, and region:
- This objective aims to categorize the market based on different factors such as product types, materials used, applications, and geographical regions.
- It also involves forecasting the market size and growth for each category, providing a detailed understanding of market segmentation.
To identify drivers and challenges for the global market:
- This objective focuses on identifying the factors that drive market growth and those that pose challenges or constraints.
- Understanding the drivers helps in recognizing opportunities, while understanding the challenges allows for mitigation strategies and informed decision-making.
To examine competitive developments such as mergers & acquisitions, agreements, collaborations, and partnerships in the market:
- This objective involves analyzing the competitive landscape of the market. It includes studying activities such as mergers and acquisitions, agreements, collaborations, and partnerships among market players.
- This analysis provides insights into the market’s competitive dynamics and strategic moves by key players.
To conduct pricing analysis for the market:
- This objective aims to analyze pricing strategies within the market. It involves assessing pricing trends, price variations based on different factors, and understanding price sensitivity among customers.
- This analysis helps in formulating effective pricing strategies for market players.
To identify and analyze the profile of leading players operating in the market:
- This objective involves profiling and analyzing the key players in the market. It includes studying their business strategies, financial performance, product portfolios, market share, and competitive advantages.
- This analysis helps in understanding the competitive landscape and benchmarking against industry leaders.
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