The latest report on the Social Media Analytics Market is 250 pages long and includes a number of tables and figures. This report covers the period from 2023 to 2030 and offers valuable insights into the market landscape.
Global social media analytics market to reach USD 11.7 billion by 2027. Global social media analytics market is valued approximately at USD 2.6 billion in 2020 and is anticipated to grow with a healthy growth rate of about 24.0% over the forecast period 2021-2027.
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Social media analytics market is the ability to collect and find meaning in data which is collected from social channels in order to support business decisions. It is also used to analyze online media channels which includes blogs, news websites, and forums. The global social media analytics market is being driven by rising number of social media users and increased focus on the market and competitive intelligence. Furthermore, rising cloud adoption trends will provide new opportunities for the global social media analytics industry. According to Statista, the total number of social network users across the globe is expected to increase from 2.86 billion in 2017 to approximately 4.41 billion by 2025. Such growth in the penetration of social media across the globe is expected to increase the demand and adoption of social media analytics solutions and services for data analysis. Hence, this is expected to promote the market growth. However, complexities in the analytical workflow may impede market growth over the forecast period of 2021-2027.
The regional analysis of the global social media analytics market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America accounts for the largest share in terms of market revenue in the global social media analytics market over the forecast period 2021-2027. Factors such as early and rapid adoption of new and advanced technologies, presence of majority of the key market players, technological advancements and developments, etc. contribute towards the largest market share of the region in the forecast years.
Key Companies Covered in the Social Media Analytics Market Research are IBM, Google, Oracle, Salesforce, Adobe, SAS, Clarabridge, NetbaseQuid, Digimind, Talkwalker and other key market players.
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The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.
The detailed segments and sub-segment of the market are explained below:
By Component:
Solutions
Services
By Application:
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Public Safety and Law Enforcement
Others
By Deployment Mode:
Cloud
On-premises
By Organization Size:
Small and Medium-Sized Enterprises
Large Enterprises
By Analytics Type:
Predictive Analytics
Prescriptive Analytics
Diagnostic Analytic
Descriptive Analytics
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By Vertical:
BFSI
Retail and Consumer Goods
Government and Public Sector
Healthcare and Life Sciences
IT and Telecom
Media and Entertainment
Travel and Hospitality
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
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Core Chapters:
Chapter 1: Introduction: This chapter outlines the scope of the report and provides an executive summary of the different market segments, including the market size, future development potential, and evolution of the market in the short to mid-term and long term.
Chapter 2: Competitive Landscape: Here, we conduct a detailed analysis of the competitive landscape of market manufacturers, including price, output, and revenue market share, latest development plans, mergers, and acquisition information.
Chapter 3: Production and Value Analysis: This chapter provides a quantitative analysis of the production/output and value of market by region/country, identifying the market size and development potential of each region in the next six years.
Chapter 4: Consumption Analysis: We analyze the consumption of market in different regions and countries, introducing the market development, future prospects, market space, and capacity of each country in the world.
Chapter 5: Product Segment Analysis: This chapter provides an analysis of various market segments according to product type, covering the market size and development potential of each market segment.
Chapter 6: Application Segment Analysis: We analyze various market segments according to application, covering the market size and development potential of each market segment.
Chapter 7: Company Profiles: This chapter provides detailed profiles of key players in the market, including product production/output, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Industrial Chain Analysis: Here, we analyze the industrial chain, including the upstream and downstream of the industry.
Chapter 9: Sales Channel Analysis: We analyze the sales channel, distributors, and customers in this chapter.
Chapter 10: Market Dynamics Analysis: This chapter introduces the market dynamics, latest developments, driving factors, restrictive factors, challenges, and risks faced by manufacturers in the industry, along with an analysis of relevant policies.
Chapter 11: Production and Supply Forecast: We provide a production and supply forecast for the global and regional market.
Chapter 12: Consumption and Demand Forecast: This chapter provides a consumption and demand forecast for the global and regional market.
Chapter 13: Type and Application Forecast: We provide a quantitative analysis of the market size and development potential of each market segment in the next six years.
Chapter 14: Conclusion: Finally, we present the main points and conclusions of the report, providing readers with a comprehensive understanding of the market and its potential growth prospects.
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