This Social Media Analytics Market Report gives evaluation and insights primarily based on authentic consultations with necessary gamers such as CEOs, Managers, Department Heads of Suppliers, Manufacturers, and Distributors etc.
Social media analytics has become requisite for every enterprise in diverse industry verticals, such as banks, retail, government, and others. Although many firms deploy social media analytics largely for customer service, many enterprises have implemented it for sales, branding, and marketing purposes. This enables firms to effectively use customer data to serve a large pool. Enterprises have extensively deployed social media and have gained assistance from the analytics companies to improve their brand processes and perform better. The social media analytics companies need to educate their customer and design customized solutions that fit company-specific demands. This can help companies gain enhanced competitive intelligence and better market focus that is beneficial for the global social media analytics market.
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The exceptional evolution from business intelligence (BI) techniques to advanced analytics techniques and the massive upsurge in the number of social media users have elevated the adoption of social media analytics across the globe. The increase in the number of social media users has been a major driving force for the market and will continue to be so over the forecast period. This enables the social media analytics companies to gain better customer data and enhanced customer behavioral analysis. Furthermore, increased expenditure on analytics and growth in focus on competitive intelligence support the overall market growth. Further, increase in rate of adoption in SMEs and increased cloud adoption depict major growth opportunities for the market. The social media analytics market is segmented based on application, end user, and geography. Customer segmentation & targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management are the various applications analyzed in the report. The various end users are media & entertainment, travel & hospitality, IT & telecom, retail, and others (BFSI and healthcare).
Customer behavioral analysis led the social media analytics market in 2015 and will continue to do so in the near future. Furthermore, the retail sector dominates the overall market and implements social media analytics for the purpose of customer behavioral analysis on a comparatively larger scale. The retail sector implements social media analytics for the purpose of quantifying performance, determining impact, and deriving strategic directions from social media data.
Geographically the social media analytics market is segmented into North America, Europe, Asia-Pacific, and LAMEA. North America has witnessed the highest adoption of this service, followed by Europe, Asia-Pacific, and LAMEA. However, Asia-Pacific is expected to grow at a significant pace during the forecast period. The social media analytics report focuses on the growth prospects and restraints of the market based on the analysis of regional trends. The study provides Porter’s five forces analysis of the market to understand the impact of factors such as suppliers, competitors, new entrants, substitutes, and buyers on the growth of the market.
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The passage highlights the trend of governmental organizations increasing their maintenance budgets for system infrastructure while also investing in initiatives for project development, modernization, and enhancement. This has led to the success of investments and an increase in the annual funding set aside by ICT vendors for the growth of the online market. The passage also mentions the anticipated increase in global ICT exports, which are expected to rise by an average of 3.9% yearly from US$ 784.3 billion in 2021 to US$ 955.19 billion in 2030. The global supply of ICT has increased by 9.5% yearly since 2009.
In terms of global ICT exports in 2021, Ireland ranked first with US$ 169.32 billion, followed by the United States at number 2, India at number 3, and China at number 4. The passage also notes the significant increase in Brunei’s global ICT exports by 228.2% year over year since 2009, while Sierra Leone’s global ICT exports have decreased by 61.7% year over year in the same period. Overall, the passage highlights the growth and potential of the global ICT market, driven by increased investments and funding for infrastructure and project development.
It seems that the ICT industry in Europe is predicted to experience moderate growth in the coming years, with an annual increase of 1.5% expected from 2021 to 2026. Germany currently holds the top position in terms of ICT revenue in Europe, followed by the United Kingdom, France, and Ireland. It’s interesting to note that while some countries like Malta have experienced significant growth in the ICT industry since 2016, others like Italy have seen a slight decline. This information can be useful for businesses and investors looking to enter or expand in the European ICT market.
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KEY BENEFITS
This study comprises analytical depiction of the market, with global social media analytics market trends and future estimations to depict the imminent investment pockets.
The overall market potential is determined to understand the profitable trends for gaining a stronger coverage.
The report presents information regarding key drivers, restraints, and opportunities with a detailed impact analysis.
Quantitative analysis from 2014 to 2022 is provided to highlight the financial competency of the market.
Porter’s Five Forces analysis illustrates the potency of the buyers and suppliers in the social media analytics industry.
KEY MARKET PLAYERS PROFILED
Oracle Corporation
Adobe Systems, Inc.
IBM Corporation
SAP SE
Netbase Solutions, Inc.
Hootsuite Media, Inc.
Tableau Software
Crimson Hexagon
SAS Institute
Salesforce.com Inc.
OTHER COMPANIES MENTIONED IN THE REPORT
Sprint Corporation
Nextel Communications
vKonkatke
Facebook, Inc.
Twitter Inc.
Sina Weibo
aReputation
KEY MARKET SEGMENTS
The social media analytics market is segmented based on the application, end user, and geography.
GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY APPLICATION
Customer Segmentation & Targeting
Competitor Benchmarking
Multichannel Campaign Management
Customer Behavioral Analysis
Marketing Management
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GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY END USER
Media & Entertainment
Travel & Hospitality
IT & Telecom
Retail
Others (BFSI and Healthcare)
GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY GEOGRAPHY
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Philippines
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Table of Content:
- Report Overview
- Global Growth Trends
- Competition Landscape by Key Players
- Data Segments
- North America Market Analysis
- Europe Market Analysis
- Asia-Pacific Market Analysis
- Latin America Market Analysis
- Middle East & Africa Market Analysis
- Key Players Profiles Market Analysis
- Analysts Viewpoints/Conclusions
- Appendix
Key Offerings:
- Past Market Size and Competitive Landscape (2023 to 2031)
- Past Pricing and fee curve through area (2023 to 2031)
- Market Size, Share, Size & Forecast by using distinctive phase | 2023 to 2031
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends through region
- Market Segmentation – A distinctive evaluation with the aid of phase with their sub-segments and Region
- Competitive Landscape – Profiles of chosen key gamers by using place from a strategic perspective
- Competitive panorama – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key gamers via region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and furnish chain analysis
- Legal Aspects of commercial enterprise via region
- Lucrative enterprise possibilities with SWOT analysis
- Recommendations
Some of the Key Questions Answered in this Report:
- What is the Market dimension at the regional and country-level?
- What are the key drivers, restraints, opportunities, and challenges of the Market, and how they are anticipated to influence the market?
- What is the international (North America, Europe, Asia-Pacific, South America, Middle East and Africa) income value, manufacturing value, consumption value, import and export of Market?
- Who are the world key producers of the Market Industry? How is their working state of affairs (capacity, production, sales, price, cost, gross, and revenue)?
- What are the Market possibilities and threats confronted via the carriers in the world Market Industry?
- Which application/end-user or product kind may also be seeking for incremental boom prospects? What is the market share of every kind and application?
- What targeted method and constraints are keeping the Market?
- What are the distinct sales, marketing, and distribution channels in the world industry?
- What are the upstream uncooked substances and manufacturing gear of Market alongside with the manufacturing technique of Market?
- What are the key market tendencies impacting the increase of the Market?
- Economic have an impact on the Market enterprise and improvement vogue of the Market industry.
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