The latest intelligence report published by Report Ocean, titled “Global “Processed Poultry Meat Market“2023: Increase in Demand and Opportunities,” offers valuable insights into the industry. The report provides a comprehensive analysis of research and information from various sources, empowering decision-makers worldwide to make a significant impact on the global economy. With a dynamic vision of the market size, statistics, and competitive landscape, the report presents a complete overview of the industry. It covers future trends, growth factors, consumption, production volume, CAGR value, opinions, profit margin, pricing, and industry-validated market data. This report assists individuals and market competitors in predicting future profitability and making crucial decisions for business growth.
The production and consumption of meat has considerably increased worldwide over the years. Poultry meat has a higher demand among consumers, as it is less expensive compared to other meat products. Processed poultry meat is derived from the processing and treatment of raw poultry meat to prolong its shelf life and to enhance its taste. These processes includes use of chemical preservatives such as sodium nitrite. Processed poultry has gained higher acceptance over other meat, such as pork and beef, owing to high protein content and affordable price.
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Increased intake of poultry meat due its high protein content amongst health conscious individuals is a key factor boosting the growth of the market. Further, the growing demand for processed and convenience foods has significantly supplemented the growth of the processed poultry meat market. However, the increasing number of unorganized players and rising risk of avian diseases in poultry birds are the key factors restricting the market growth. Growth in the organized retail sectors, favorable government initiatives in the emerging economies and proliferation of processed poultry meat among other consumer segments are the major factors, which would offer lucrative opportunities to the market players.
The processed poultry meat market is segmented on the basis of type of poultry, product type, end user and geography. The type of poultry segment is further classified into chicken meat, turkey meat, duck meat and others. The product type segment comprises of cured and uncured products. End user segment is categorized into retail and food service industry. Based on geography, the market is segmented into North America, Europe, Asia Pacific and LAMEA regions.
The market is expected to grow at a CAGR of 6.4% during the forecast period 2015 – 2020. The poultry chicken meat segment contributed the largest market share in 2014, followed by turkey meat. The popularity of uncured processed poultry meat products has increased owing to the use of natural preservatives. Based on the end user, retail segment accounted for a significant market share in 2014.
The prominent players operating in the market adhere to the safety guidelines while handling and processing meat products. Acquisition, expansion and product launch are the major growth strategies adopted by the key players to sustain the intense competition in the market. For instance, in 2015 Hormel foods acquired Applegate Farms, LLC, one of the leading players in organic value-added prepared meat market. This acquisition enabled Hormel to expand its protein-based product offerings.
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KEY BENEFITS
The study provides an in-depth analysis of the world processed poultry meat market with current and future trends to elucidate the imminent investment pockets in the market
Current and future trends have been outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market
The report provides information regarding key drivers, restraints and opportunities with impact analysis
Quantitative analysis of the current market and forecast during the period of 2015 – 2020 have been provided to highlight the financial appetency of the market
Porters five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the market
Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain
Key Players
BRF S.A.
Cherkizovo Group
Hormel Foods Corporation
Marfrig Global Foods S.A.
Nippon Meat Packers, Inc.
Tyson Foods, Inc.
Smithfield Foods, Inc.
Sanderson Farms
JBS S.A.
Cargill, Inc.
World Processed Poultry Meat Market Segmented by
By Type of Poultry
Chicken Meat
Turkey Meat
Duck Meat
Others
By Product Type
Cured
Uncured
By End User
Retail
Food service
By Geography
North America
Europe
Asia Pacific
LAMEA
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Table of Contents:
- Introduction and Scope
- Definition and Forecast Parameters
- Methodology and Forecast Parameters
- Information Sources
- Latest Trends Summary
- Regional Trends
- Product Trends
- End-Use Trends
- Business Trends
- Industry Insights
- Industry Fragmentation
- Industry Landscape
- Vendor Matrix
- Technological and Innovative Landscape
- Market by Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
- Company Profiles
- Company Overview
- Financial Elements
- Product Landscape
- SWOT Analysis
- Systematic Outlook
Market Dynamics:
Drivers:
- Increasing emphasis on self-care and wellness, particularly among women. A
- Growing awareness of the health and beauty benefits offered by dietary supplements.
- Rising disposable incomes and willingness to invest in premium health and beauty products.
- Influence of social media and beauty influencers shaping consumer preferences.
- Changing lifestyles and health concerns driving the demand for supplementary nutrition.
Restraints:
- Lack of regulatory oversight and quality control in the supplements industry.
- Consumer skepticism and confusion regarding product claims and effectiveness.
- Potential risks and interactions with other medications or health conditions.
- Limited accessibility and affordability of supplements in certain regions.
Opportunities:
- Increasing demand for natural and organic supplements.
- Untapped market potential in the Asia-Pacific region.
- Development of innovative formulations and delivery methods.
- Collaborations with beauty brands or influencers for product endorsements.
- Integration of technology to personalize nutrition and enhance consumer experience.
Challenges:
- Intense competition among market players.
- Navigating regulatory complexities and meeting regional standards.
- Building trust and credibility with consumers.
- Educating consumers about the benefits and proper usage of supplements.
- Addressing concerns and skepticism regarding the safety and efficacy of supplements.
The report will include answers to the following key questions:
- What are the key current trends that can impact the product life cycle and return on investment?
- How do regulatory changes affect corporate, business, and functional strategies?
- Which initiatives by major players in micromarketing are likely to attract investment?
- What are the recommended frameworks and methodologies for conducting PESTLE analysis?
- In which areas are there emerging opportunities for growth and development?
- Which game-changing technologies will be instrumental in capturing new revenue streams in the near future?
- What operational and tactical frameworks are different players adopting to foster customer loyalty?
- What is the current level of market rivalry, and what is the expected degree of competition in the coming years?
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