Premium messaging is a ubiquitous and discreet technique of reaching everyone using a basic feature phone without any additional access to data services. Application-to-person (A2P) premium message is a type of SMS service sent from an application, particularly a web application, to a mobile subscriber. SMS can also be sent from mobile subscribers to web applications, which are known as person-to-application (P2A) messaging.
The general uses of premium messaging are marketing messages, alerts, notifications, voting, subscriptions, and flight alerts. SMS can reach any network globally and it is centrally invoiced; thus, it is mostly preferred over other content delivery mediums. Premium messaging services are widely used in financial and banking services institutions, e-commerce, tourism, healthcare, and entertainment, among others. Growth in mobile marketing activities by marketers and application developers are contributing to the growth of the premium messaging Market. Marketers, application developers, and brands, together utilize SMS services to retain and expand their customer base, by updating their customers with campaign perks, location-based opportunities, first-hand/breaking news, and other important information.
Download Free Sample of This Strategic Report:https://reportocean.com/industry-verticals/sample-request?report_id=31056
The premium messaging market is segmented on the basis of tools, end user, and geography. Based on the tools, the premium messaging market is segmented into cloud API messaging platform and traditional & managed messaging services. By end user, the premium messaging market is segmented into banking and financial institutions, transport and travelling, healthcare, media and entertainment, retail, and others. Among the end users, the banking and financial institutions segment dominated the market in 2016 due to rapid shift of financial institutions towards premium messaging services. This was due to rapid proliferation of mobile banking and mobile payment services across the globe. Geographically, the premium messaging market is studied across North America, Europe, Asia-Pacific, and LAMEA. Among regions, the market in LAMEA is projected to grow at the highest CAGR during the forecast period owing increase in the number of mobile device subscribers and rise in adoption of premium messaging services, especially for sales, marketing, and promotions in the region.
The passage highlights the trend of governmental organizations increasing their maintenance budgets for system infrastructure while also investing in initiatives for project development, modernization, and enhancement. This has led to the success of investments and an increase in the annual funding set aside by ICT vendors for the growth of the online market. The passage also mentions the anticipated increase in global ICT exports, which are expected to rise by an average of 3.9% yearly from US$ 784.3 billion in 2021 to US$ 955.19 billion in 2030. The global supply of ICT has increased by 9.5% yearly since 2009.
In terms of global ICT exports in 2021, Ireland ranked first with US$ 169.32 billion, followed by the United States at number 2, India at number 3, and China at number 4. The passage also notes the significant increase in Brunei’s global ICT exports by 228.2% year over year since 2009, while Sierra Leone’s global ICT exports have decreased by 61.7% year over year in the same period. Overall, the passage highlights the growth and potential of the global ICT market, driven by increased investments and funding for infrastructure and project development.
Request To Download Sample of This Strategic Report:-https://reportocean.com/industry-verticals/sample-request?report_id=31056
It seems that the ICT industry in Europe is predicted to experience moderate growth in the coming years, with an annual increase of 1.5% expected from 2021 to 2026. Germany currently holds the top position in terms of ICT revenue in Europe, followed by the United Kingdom, France, and Ireland. It’s interesting to note that while some countries like Malta have experienced significant growth in the ICT industry since 2016, others like Italy have seen a slight decline. This information can be useful for businesses and investors looking to enter or expand in the European ICT market.
KEY BENEFITS
The study provides an in-depth analysis of the premium messaging industry along with current and future trends to elucidate the imminent investment pockets.
Information regarding key drivers, restraints, and opportunities along with their impact analysis on the premium messaging market is provided in the report.
Porter’s Five Forces analysis illustrates the potency of buyers and suppliers operating in the premium messaging industry.
The quantitative analysis of the global market from 2017 to 2023 is provided in the report to determine the premium messaging market size and potential.
KEY MARKET PLAYERS PROFILED IN THE REPORT
Verizon
Mblox
Twilio, Inc.
AT&T
Beepsend
CLX Communications
Dialogue Communications Ltd.
Infobip Ltd.
Mahindra Comviva
Tata Communications Ltd.
KEY MARKET SEGMENTS
The premium messaging market is segmented based on tools, end user, and geography.
BY TOOLS
Cloud API messaging platform
Traditional and managed messaging services
BY END USER
Banking and financial institutions
Transport and travelling
Healthcare
Media and entertainment
Retail
Others (government, educational institutions, manufacturing, energy & utilities sectors)
You Can Browse The Request Full Report here:https://reportocean.com/industry-verticals/sample-request?report_id=31056
BY REGION
North America
U.S.
Canada
Mexico
Europe
France
UK
Germany
Rest of Europe
Asia-Pacific
China
India
Japan
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Table of Content:
- Report Overview
- Global Growth Trends
- Competition Landscape by Key Players
- Data Segments
- North America Market Analysis
- Europe Market Analysis
- Asia-Pacific Market Analysis
- Latin America Market Analysis
- Middle East & Africa Market Analysis
- Key Players Profiles Market Analysis
- Analysts Viewpoints/Conclusions
- Appendix
Some of the Key Questions Answered in this Report:
- What is the Market dimension at the regional and country-level?
- What are the key drivers, restraints, opportunities, and challenges of the Market, and how they are anticipated to influence the market?
- What is the international (North America, Europe, Asia-Pacific, South America, Middle East and Africa) income value, manufacturing value, consumption value, import and export of Market?
- Who are the world key producers of the Market Industry? How is their working state of affairs (capacity, production, sales, price, cost, gross, and revenue)?
- What are the Market possibilities and threats confronted via the carriers in the world Market Industry?
- Which application/end-user or product kind may also be seeking for incremental boom prospects? What is the market share of every kind and application?
- What targeted method and constraints are keeping the Market?
- What are the distinct sales, marketing, and distribution channels in the world industry?
- What are the upstream uncooked substances and manufacturing gear of Market alongside with the manufacturing technique of Market?
- What are the key market tendencies impacting the increase of the Market?
- Economic have an impact on the Market enterprise and improvement vogue of the Market industry.
Request full Report :- https://reportocean.com/industry-verticals/sample-request?report_id=31056
About Report Ocean:
We are the best market research reports provider in the industry. Report Ocean is the world’s leading research company, known for its informative research reports. We are committed to providing our clients with both quantitative and qualitative research results. As a part of our global network and comprehensive industry coverage, we offer in-depth knowledge, allowing informed and strategic business conclusions to report. We utilize the most recent technology and analysis tools along with our own unique research models and years of expertise, which assist us to create necessary details and facts that exceed expectations.
Get in Touch with Us:
Report Ocean:
Email: sales@reportocean.com
Address: 500 N Michigan Ave, Suite 600, Chicago, Illinois 60611 – UNITED STATES
Tel:+1 888 212 3539 (US – TOLL FREE)
Website: https://reportocean.com