The point of purchase packaging market size is expected to reach USD 20.88 billion by 2028 according to a new study by Report Ocean.
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The report “Point of Purchase Packaging Market – By Material (Glass, Paper, Plastic, Metal, Others); By Product (Pallet Display, Endcap Display, Floor Display, Counter Display, Side Kick Display, Others); By Industry; By End-Use; By Regions; Global opportunity analysis and industry forecast 2028” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The different materials used for point of purchase packaging include glass, paper, plastic, metal, and others. In 2020, the paper segment dominated the global market. Growing environmental concerns and increasing initiatives to reduce manufacturing waste has increased its adoption worldwide. There has been increasing adoption of paper-based packaging solutions owing to their ease of use, the convenience of transport, and ability to recycle.
The pallet display segment accounted for a significant share in the global market in 2020. Pallet packaging solutions are increasingly being used owing to their impact on consumers, enhanced brand awareness, ease of setup, and reduced labor costs. Point of purchase packaging solutions offers enhanced brand power along with influencing the impulse buying behavior of consumers.
Explosive population growth and the shift of consumers to urban areas increase the demand for these packaging solutions. The purchasing power, buying & behavioral habits, and preferences of millennials have changed over the years, thereby supporting market growth.
The market is segmented into food and beverage, personal care and cosmetics, pharmaceutical, electronics, automotive, and others, based on end-user. The food and beverage segment accounted for a major share in the global point of the purchase packaging market in 2020. Point of purchase packaging plays a major role in the marketing of food products by attracting consumers to innovative packaging, communicating information regarding the food products, and enabling accurate identification of products.
Health and fitness consciousness have also increased in countries such as China and India due to improving lifestyles and changing food habits. Consumers are more aware regarding their nutritional intake, and consumption of healthy & organic food products. Leading players in the market are also taking initiatives to increase awareness among consumers through these packaging solutions.
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Supermarkets and hypermarkets account for a major share of the market. The growing presence of supermarkets and hypermarkets in developing regions of Asia and Latin America along with increasing preferences of consumers to shop from large retail stores fosters market growth.
Lucrative offers and policies offered by prominent players, which favor consumers as well as supermarkets & hypermarkets, along with the innovative point of purchase packaging solutions for effective marketing and branding are expected to boost sales through modern trade stores. The entry of the foreign retailers in the market, through tie-ups, franchise agreement, and joint ventures further boost the market growth.
North America emerged as the largest market in 2020 and is expected to maintain its dominance over the forecast period. There has been an increasing demand for point of purchase packaging from established retail chains in the region. The increasing population, growing investments in marketing and branding campaigns, and the existence of an organized retail market boost the growth of the point of the purchase packaging market in the region.
However, Asia-Pacific is expected to grow at a significant rate during the forecast period. Brands operating in the market are taking initiatives to offer brand differentiation and value to the consumer, while also providing necessary information about the packaged goods. Small retail stores in the region are increasingly adopting these packaging solutions owing to their affordability and high effectiveness.
Vendors in the global market are expanding their geographical presence and product portfolios to strengthen their presence. The developing nations of Asia-Pacific would provide significant growth opportunities in the market.
Major Players:
Some of the major market participants include DS Smith, Felbro, Inc., Georgia-Pacific LLC, Marketing Alliance Group, Creative Displays Now, Swisstribe, Smurfit Kappa Display, FFR Merchandising, International Paper Company, Fencor Packaging Group Limited, Menasha Packaging Company, LLC, Hawver Display, WestRock Company, and Sonoco Products Company.
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Point of Purchase Packaging Industry Outlook (Revenue, USD Million, 2016 – 2028)
Automotive
Electronics
Food and Beverage
Personal Care and Cosmetics
Pharmaceutical
Others
Point of Purchase Packaging Material Outlook (Revenue, USD Million, 2016 – 2028)
Glass
Metal
Paper
Plastic
Others
Point of Purchase Packaging Product Outlook (Revenue, USD Million, 2016 – 2028)
Counter Display
Endcap Display
Floor Display
Pallet Display
Side Kick Display
Others
Point of Purchase Packaging End-User Outlook (Revenue, USD Million, 2016 – 2028)
Convenience Stores
Specialty Stores
Supermarkets and Hypermarkets
Others
Point of Purchase Packaging Regional Outlook (Revenue, USD Million, 2016 – 2028)
North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
RoE
Asia-Pacific
China
India
Japan
South Korea
RoAPAC
Latin America
Brazil
Mexico
Columbia
RoLATAM
Middle East & Africa
Saudi Arabia
South Africa
Israel
UAE
RoMEA
Key questions answered in the global chemical market report are:
— How does a global company acquire markets?
— What are its core strategies and policies?
— What factors will influence the chemical market over the forecast period?
— What are the factors driving and restraining the market for chemicals?
— What are the leading competitors in the global market?
— Which region is growing at a higher pace in the global market?
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