The latest intelligence report published by Report Ocean, titled “Global “Packaged Food Market“2023: Increase in Demand and Opportunities,” offers valuable insights into the industry. The report provides a comprehensive analysis of research and information from various sources, empowering decision-makers worldwide to make a significant impact on the global economy. With a dynamic vision of the market size, statistics, and competitive landscape, the report presents a complete overview of the industry. It covers future trends, growth factors, consumption, production volume, CAGR value, opinions, profit margin, pricing, and industry-validated market data. This report assists individuals and market competitors in predicting future profitability and making crucial decisions for business growth.
Food can be described as any substance that is consumed to provide nutritional support to the body. Food contains carbohydrates, minerals, fats, proteins and vitamins to support the growth of the body. The concept of packaged food came into existence owing to factors such as easy cooking, consumption, handling, and safety from external tampering. Changing lifestyle, convenience of consumption and increased health awareness are the main factors driving the growth of the packaged food market. Packaging materials used for food should be convenient for carrying, displaying, opening and closing.
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Some of the major hindrances to the market growth are due to food contamination, government regulations and emergence of local brands. The leading players in the market have been focusing on mergers and partnerships as their key strategies to expand their market presence. For instance, Kraft foods partnered with ketchup giant Heinz to expand its business, while Tyson foods collaborated with Godrej foods in India. The Asia-Pacific region is expected to be the fastest growing markets due to the growing awareness and increasing adoption of packaged foods; thus, making it one of the lucrative markets for investments and expansions.
The global packaged food market is segmented on the basis of product type and geography. Based on product type, the market is categorized into sixteen major food products namely – ready meals, baked foods, breakfast cereals, soup, baby food, potato chips, nuts, instant noodles, pasta, biscuits, chocolate confectionary, cheese, yogurt, ice creams, ?sauces, dressings & condiments’, and non-alcoholic drinks. The baby food market is expected to grow at the fastest CAGR of 6.4% during the forecast period. The growth is imminent due to factors such as increase in the number of working parents, and safer baby food options for infants and toddlers. Geographically, North America is the largest market in the current scenario followed by Europe, APAC and LAMEA.
The key players operating in the packaged food market are Prominent players like Nestle and Kraft foods are investing heavily in promotions and increasing brand awareness for aiding product differentiation.
The companies in this market are actively gauging the customers’ insights and preferences to understand the market requirements. Nestle was among the first companies to facilitate this process through its R&D center in India. Moreover, in the processing food division, Tyson Foods had a tie-up with The Hillshire Brand Company, and collaborated with Godrej Foods India to develop new products. Kraft foods and the global ketchup giant, Heinz entered into a merger to expand their prospects in the packed food market.
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Key benefits
The study provides an in-depth analysis of the world packaged food market with current and future trends to elucidate the imminent investment pockets in the market
Current and future trends have been outlined to determine the overall attractiveness and single out profitable trends to gain a stronger foothold in the market
The report provides information regarding key drivers, restraints and opportunities with impact analysis
Quantitative analysis of the current market and estimations during the period of 2014-2020 have been provided to highlight the financial appetency of the market
Porter’s five forces model and SWOT analysis of the industry illustrate the potency of the buyers and suppliers participating in the market
Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain
KEY PLAYERS
Nestle S.A.
Tyson Foods, Inc.
Kraft Foods Group, Inc.
General Mills, Inc.
ConAgra, Inc.
Smithfield Food, Inc.
Kellogg’s
JBS Foods S.A.
Hormel Foods Corporation
Maple Leaf Foods, Inc.
MARKET SEGMENTATION
The market is segmented on the basis of product type and geography.
MARKET BY PRODUCT TYPE
Ready Meals
Baked foods
Breakfast cereals
Soups
Baby Food
Potato Chips
Nuts
Instant Noodles
Pasta
Biscuits
Chocolate Confectionary
Cheese
Yogurt
Ice Creams
Sauces, Dressings & Condiments
Non-alcoholic drinks
MARKET BY GEOGRAPHY
North America
Europe
Asia-Pacific
LAMEA
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Table of Contents:
- Introduction and Scope
- Definition and Forecast Parameters
- Methodology and Forecast Parameters
- Information Sources
- Latest Trends Summary
- Regional Trends
- Product Trends
- End-Use Trends
- Business Trends
- Industry Insights
- Industry Fragmentation
- Industry Landscape
- Vendor Matrix
- Technological and Innovative Landscape
- Market by Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
- Company Profiles
- Company Overview
- Financial Elements
- Product Landscape
- SWOT Analysis
- Systematic Outlook
Market Dynamics:
Drivers:
- Increasing emphasis on self-care and wellness, particularly among women. A
- Growing awareness of the health and beauty benefits offered by dietary supplements.
- Rising disposable incomes and willingness to invest in premium health and beauty products.
- Influence of social media and beauty influencers shaping consumer preferences.
- Changing lifestyles and health concerns driving the demand for supplementary nutrition.
Restraints:
- Lack of regulatory oversight and quality control in the supplements industry.
- Consumer skepticism and confusion regarding product claims and effectiveness.
- Potential risks and interactions with other medications or health conditions.
- Limited accessibility and affordability of supplements in certain regions.
Opportunities:
- Increasing demand for natural and organic supplements.
- Untapped market potential in the Asia-Pacific region.
- Development of innovative formulations and delivery methods.
- Collaborations with beauty brands or influencers for product endorsements.
- Integration of technology to personalize nutrition and enhance consumer experience.
Challenges:
- Intense competition among market players.
- Navigating regulatory complexities and meeting regional standards.
- Building trust and credibility with consumers.
- Educating consumers about the benefits and proper usage of supplements.
- Addressing concerns and skepticism regarding the safety and efficacy of supplements.
The report will include answers to the following key questions:
- What are the key current trends that can impact the product life cycle and return on investment?
- How do regulatory changes affect corporate, business, and functional strategies?
- Which initiatives by major players in micromarketing are likely to attract investment?
- What are the recommended frameworks and methodologies for conducting PESTLE analysis?
- In which areas are there emerging opportunities for growth and development?
- Which game-changing technologies will be instrumental in capturing new revenue streams in the near future?
- What operational and tactical frameworks are different players adopting to foster customer loyalty?
- What is the current level of market rivalry, and what is the expected degree of competition in the coming years?
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