Report Ocean recently released a research report on the Over-The-Top Video Market, which covers the market’s historical growth, cost structure, revenue, trends, and potential prospects for the period 2023-2031. The report provides an extensive coverage of the market across various categories and includes a detailed analysis at the national level, along with an evaluation of the key drivers, restraints, trends, and opportunities in the market.
The Over-The-Top Video Market is anticipated to reach around USD 94.3 billion by 2026. In 2017, the AVOD segment dominated the global market, in terms of revenue. North America is expected to be the leading contributor to the global over-the-top video market revenue during the forecast period.
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The growing penetration of broadband infrastructure, and increasing adoption of device-based computing have boosted the adoption of OTT Video. over-the-top video market growth is also influenced by the increasing penetration of mobile devices and other connected portable devices. Moreover, development of new apps, features and independent platforms for OTT content has driven the over-the-top video market. OTT video services enable consumers to stream live content, download videos and movies, thereby increasing its popularity. Increasing disposable incomes, and growth in media & entertainment industry further support the growth of this market. Availability of low cost OTT video services and rising need for a personalized experience has accelerated the adoption of OTT Video. Increasing investments by vendors in technological advancements coupled with increasing demand from emerging economies further boost the market growth.
North America generated the highest revenue in the market in 2017, and is expected to lead the global over-the-top video market throughout the forecast period. The high disposable incomes in the region, and growing media and entertainment industry drive the market growth in the region. There has been a significant increase in the consumption of online video content in the region. Favorable government regulations in the region boost the market growth in the region. Local players are introducing low cost OTT Video with advanced technologies to cater to the growing demand of consumers. Numerous key players have adopted partnership and expansion strategies to increase their market share in OTT Video markets of the North American region.
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The major companies operating in the over-the-top video market include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd. These companies launch new products and collaborate with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.
Table of Content
Chapter 1: Global Over-The-Top Video Industry Overview
Chapter 3: Market Dynamics
Chapter 4: Top Company Profiles
Chapter 5: Global Over-The-Top Video market Competition, by Players
Chapter 6: Global Market Size by Regions
Chapter 7: Global Market Segment by Application
Chapter 8: Global Over-The-Top Video Industry Segment by Type
Chapter 9: Market Chain, Sourcing Strategy, and Downstream Buyers
Chapter 10: Strategies and key policies by Distributors/Suppliers/Traders
Chapter 11: Key Marketing Strategy Analysis, by Market Vendors
Chapter 12: Market Effect Factors Analysis
Chapter 13: Global Over-The-Top Video market Size Forecast (2023-2031).
Continue….
Reasons to Buy This Report
(A) The research provides valuable insights for top administration, policymakers, professionals, product advancements, sales managers, and stakeholders in the market. It helps them make informed decisions and strategize effectively.
(B) The report offers comprehensive analysis of Over-The-Top Video market revenues on a global, regional, and country level, projecting trends until 2031. This data allows companies to assess their market share, identify growth opportunities, and explore new markets.
(C) The research includes segmentation of the Over-The-Top Video market based on types, applications, technologies, and end-uses. This segmentation enables leaders to plan their products and allocate resources based on the expected growth rates of each segment.
(D) Analysis of the Over-The-Top Video market benefits investors by providing insights into market scope, position, key drivers, challenges, restraints, expansion opportunities, and potential threats. This information helps them make informed investment decisions.
(E) The report offers a detailed analysis of competitors, their key strategies, and market positioning. This knowledge allows businesses to better understand the competition and plan their own strategies accordingly.
(F) The study helps evaluate Over-The-Top Video business predictions by region, key countries, and top companies, providing valuable information for investment planning and decision-making.
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