Regardless of a company’s size or income, the most recent research report from Quadintel offers a thorough analysis of the global Online Microtransaction Market for the years 2023–2030.
The global market report provides statistics and information on the evolution of the investment structure, technological advancements, industry trends and developments, market players’ capabilities, and in-depth details on the major market players. The analysis also includes a summary of the global market strategies that have been implemented in light of the industry’s present and future conditions.
An overview of the Online Microtransaction Market, the current state of the industry, market trends, significant market participants, product type, application, and geography are provided at the beginning of the study. It also covers how COVID-19 has affected market participants, end-user industries, future predictions, growth potential, and worldwide market trends.
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Market Overview:
Global Online Microtransaction Market is valued at approximately USD 34.59 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 10% over the forecast period 2022-2029.
Online Microtransaction refers to in-game purchases that a user can make within a game to unlock additional features of an online game. Most of the free to play games charges some fee to unlock different prime features of the game such as new mission within the game, cosmetics and enhanced special abilities, etc. The growing expansion of gaming industry worldwide and increasing internet penetration in developing economies as well as strategic initiatives from leading market players are key factors accelerating the market growth.
According to Statista – in 2021, the total number of mobile gamers worldwide was estimated at 1.7 billion, and this number is projected to grow to 2.2 billion by 2025. Moreover, increasing number of internet users is another key factor accelerating the market growth. For instance, as per Statista – in 2020, the total number of active internet users in India was estimated at 622 million, and this number is projected to grow to more than 900 million by 2025. Also, rising smartphone penetration and growing emergence of online gaming platforms would create lucrative opportunities for the market over the forecast period. However, stringent regulations from government authorities worldwide impede the market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Online Microtransaction Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading region in terms of market share owing to presence of leading market players as well as rising online gaming sector in the region. Whereas, Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as rising penetration of online gaming platforms as well as increasing number of smartphone subscribers in the region.
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Major market players included in this report are:
- Activision Blizzard Inc.
- Electronic Arts Inc.
- Nexon Co., Ltd.
- NCSoft
- Riot Games, Inc.
- SmileGate (CrossFire)
- Tencent Holdings Ltd.
- NetEase Inc.
- Wargaming.net
- Valve Corporation
The detailed segments and sub-segment of the market are explained below:
By Type:
In-game Currencies
Random Chance Purchases
In-game Items
Expiration
Others
By Device:
PC
Gaming Console
Mobile Phones
Others
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By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
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Report Include:
- Market Behavior/ Level of Risk and Opportunity
- End Industry Behavior/ Opportunity Assessment
- Expected Industry Recovery Timeline
Key Market Features in Global Market: The report assessed key market features, including revenue, capacity, price, capacity utilization rate, production rate, gross, production, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. The study also offers a thorough analysis of the most important market factors and their most recent developments, as well as pertinent market segments and sub-segments.
In this report, the following important queries are addressed:
- What is the Global market’s sales value, production value, consumption value, import, and export (including North America, Europe, Asia-Pacific, South America, Middle East, and Africa)?
- Who are the major manufacturers in this sector on a global scale? How are their capacity, production, sales, pricing, cost, gross, and revenue operating?
- What are the vendors’ market prospects and risks in the international industry?
- Which product types, end users, or applications might be looking for additional growth prospects? What is each type’s and application’s market share?
- What specific strategies and limitations are keeping the market in check?
- What is the various marketing, sales, and distribution channels in the international market?
- What are the upstream raw materials, as well as the manufacturing machinery?
- What are the market opportunities, market risk, and market overview of this industry?
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