The global mobile value-added services market size was US$ 694.83 billion in 2021. The global mobile value-added services market size is forecast to reach US$ 1665.4 billion by 2030, growing at a compound annual growth rate (CAGR) of 10.2% during the forecast period from 2022 to 2030.
Mobile value-added services, or MVAS, assist with non-standard mobile services such as fax transmissions and voice communications. These programs help consumers by providing them with options other than voice calls. In addition, enhanced client experience, improved revenue growth, and minimal revenue leakage are advantages of mobile added-value services. Short message services, multimedia messaging services, instant messaging, mobile money, mobile infotainment, mobile advertising, and location-based services are just a few of the MVAS that allow mobile users to utilize their smartphones or tablets for a number of purposes.
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Factors Influencing Market Growth
The surge in digitalization, expansion & advancement in technology, and growing disposable income drive the global market.
Rising urbanization, including significant growth in the number of smartphone customers worldwide, boosts the global market growth.
The increasing usage of 3G and 4G services, which has boosted the prevalent internet use, fuels the global market growth.
Lack of understanding and regulatory conditions for multiple market players may slow down the overall industry growth.
Impact Analysis of COVID-19
The COVID-19 pandemic had a positive impact on the global market growth. The COVID-19 pandemic increased digitization, advanced remote activities, and affected corporate spending on ICT networks and services. As a result, this has expanded investments in the mobile value-added services industry. Consumer behavior shifted dramatically from public venues and physical meetings to digital interactions due to COVID-19. With telemedicine utilization increasing, the shift in the healthcare industry is even more significant.
Regional Analysis
North America garnered the major market share in 2021 and is forecast to remain dominant during the forecast period. As a result of the rising demand for smartphones, adoption of cloud-based solutions, and increasing adoption of technology. Advent and growing applications of the Internet of Things (IoT) fuel the market growth in the region.
The Asia Pacific region is forecast to substantial growth during the forecast period. As a result of the existence of manufacturers, quick economic development, and rising adoption of smartphones, laptops, etc.
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Leading Competitors
The leading prominent companies profiled in the global mobile value-added services market are:
Apple Incorporated
Vodafone Group Plc
Bharti Airtel Limited
AT&T Incorporated
OnMobile
Spice Digital Limited
Comverse Technology, Incorporated
One97 Communications
Google LLC
Kongzhong Corp
InMobi
China Mobile Limited
Telkom SA SOC Limited
ZTE Corporation
Verizon Communications Incorporated
Teligent Telecom
Telefnica, S.A.
Comviva Technologies Limited
Etisalat
Deutsche Telekom AG
Other Prominent Players
Scope of the Report
The global mobile value-added services market segmentation focuses on Service, End-User, and Region.
Segmentation based on Service
Mobile Infotainment
Mobile Advertisement
Mobile Business (Enterprise)
Mobile Commerce
Mobile Health
Mobile Education
Mobile Governance
Others
Segmentation based on End-User
Individual
Enterprise
o Small and Medium Enterprises (SMEs)
o Large Enterprises
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Segmentation based on Region
North America
The U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Eastern Europe
Asia Pacific
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific
Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
Rest of MEA
South America
Brazil
Argentina
Rest of South America
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