Global Mobile Marketing Market Size study & Forecast, by Component, by Channel, by Vertical (Retail and E-Commerce, Travel and Logistics, Automotive, (Banking, Financial Services and Insurance,IT and Telecom, Other) and Regional Analysis, 2023-2030, Covid 19 Outbreak Impact research report added by Report Ocean, is an in-depth analysis of market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider Mobile Marketing market, and compares it with other markets., market definition, regional market opportunity, sales and revenue by region, manufacturing cost analysis, Industrial Chain, market effect factors analysis, Mobile Marketing market size forecast, market data & Graphs and Statistics, Tables, Bar &Pie Charts, and many more for business intelligence. Get the whole report, which includes a chart and more than 100 tables and figures. – Comprehensive Analysis of COVID-19 Market Outbreak Impact and Regional Situation
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Global Mobile Marketing Market is valued approximately USD 15.40 billion in 2022 and is anticipated to grow with a compounded annual growth rate of more than 18.30% over the forecast period 2023-2030. Mobile Marketing refers to the practice of promoting services and brand to the selected target audience through some means such as SMS (Short Message Service), MMS (Multi-Media Message), Push Notification and so on to reach out the mobile users. The goal of mobile networking is to establish a direct and personalized connection between businesses and mobile users to communicate their messages and interact with their targeted audience in a convenient manner. However, increasing number of smartphone users and technology advancement are the driving factors of the Global Mobile Market.
According to Statista in 2022, countries such as China and India have large number of smartphone users in the world, 974 million and 659 million respectively, owing the fact that the Asia Pacific region accounts for 60% of the world total population. According to Statista in 2023, there were approximately 5.16 billion internet users in the world which accounts for more than 64% of the world total population. These factors result in the growth of Global Mobile Marketing Market. However, privacy concern and technical limitations may stifles the growth of the market. Moreover, rise of digital world and increasing use of IoT is expected to be the growth opportunities for the Global Mobile Marketing Market.
The key regions considered for the Global Mobile Marketing Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America region has dominated the market owing to the fact that the region is more inclined towards the adaptation and implementation of advance technology. However, Asia Pacific region emerge as to be the fastest growing region owing to the fact that the region is home for approximately 60% of the world’s total population and has a large user base which elevates the market.
Major market players included in this report are:
- Urban Airship
- Swrve
- Vibes
- Adobe Inc.
- Braze Inc.
- Acoustic
- Localytics
- Oracle Corporation
- Salesforce Inc.
- SAP SE
Recent Developments in the Market:
In May 2023, Microsoft and Oracle had made an unusual agreement to rent and share the AI servers with each other due to shortage.
In April 2023, Microsoft has recently launched its AI tool naming Microsoft Designer in the collaboration with OpenAI to leverage the GPT (Generative Pre-Text Transformer) technology to add an Artificial Intelligence (AI) Co-pilot to its bing search engine.
Global Mobile Marketing Market Report Scope:
Historical Data: 2020 – 2021
Base Year for Estimation: 2022
Forecast period: 2023-2030
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Component, Channel, Vertical, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope: Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
- Platform
- Services
By Channel:
- Messaging
- Push Notification
- Mobile Emails
- Quick Response Code
- Other
By Vertical:
- Retail and E-Commerce
- Travel and Logistics
- Automotive
- Banking, Financial Services and Insurance (BFSI)
- It and Telecom
- Other
What our report offers:
- Executive Summary: A concise overview of the report, highlighting the main points, key findings, and recommendations.
- Introduction: Sets the context for the report by explaining the purpose, scope, and objectives. It may also include background information on the topic.
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- Findings/Results: Presents the main information, data, and analysis related to the topic. It may include charts, graphs, tables, or other visual aids to support the findings.
- Analysis and Interpretation: Provides an in-depth examination and interpretation of the findings. It may involve comparing data, identifying trends, and drawing conclusions based on the evidence presented.
- Discussion: Explores the implications and significance of the findings within the broader context. This section may address challenges, opportunities, and potential solutions related to the subject matter.
- Recommendations: Offers actionable suggestions based on the analysis and findings of the report. Recommendations should be specific, feasible, and linked to the report’s objectives.
- References/Citations: Includes a list of sources, references, or citations used in the report. This ensures proper attribution and allows readers to explore the referenced material.
- Appendices: Supplementary materials such as additional data, charts, or supporting documents that are relevant to the report but not included in the main body.
- Conclusion: Summarizes the key points discussed in the report and reinforces the main findings.
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Geographical Breakdown: The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery path of Covid 19 for all regions, key developed countries and major emerging markets.
In-Depth Qualitative COVID 19 Outbreak Impact Analysis Include Identification And Investigation Of The Following Aspects: Market Structure, Growth Drivers, Restraints and Challenges, Emerging Product Trends & Market Opportunities, Porter’s Fiver Forces. The report also inspects the financial standing of the leading companies, which includes gross profit, revenue generation, sales volume, sales revenue, manufacturing cost, individual growth rate, and other financial ratios. The report basically gives information about the Market trends, growth factors, limitations, opportunities, challenges, future forecasts, and details about all the key market players.
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➣ Ques: Does this research take the market impact of COVID-19 and the Russia-Ukraine conflict into account?
YES. We carefully analyzed their impact during our research due to the substantial effects of the COVID-19 epidemic and the Russia-Ukraine conflict on the global supply chain and raw material price system.
“Please refer to Summary for the list of key players.”
➣ Ques: What are your primary data sources?
- When putting together the study, we consult both primary and secondary data.
You can divide the sources of data used in this study into primary and secondary sources. In-depth interviews with significant industry figures, such as seasoned employees, directors, CEOs, and marketing professionals, constitute primary sources. Input is also obtained from end users and downstream distributors. Comparatively, secondary sources entail studying the annual and financial reports of leading corporations as well as publicly accessible records and publications. Additionally, the project requires working with a few outside datasets.
“Please refer to the Chapters for a more comprehensive list of data sources.”
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Key Points Covered in Mobile Marketing Market Report:
Table of Contents
Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Mobile Marketing Market, by Region, 2020-2030 (USD Billion)
1.2.2. Mobile Marketing Market, by Component, 2020-2030 (USD Billion)
1.2.3. Mobile Marketing Market, by Channel, 2020-2030 (USD Billion)
1.2.4. Mobile Marketing Market, by Vertical, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Mobile Marketing Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Mobile Marketing Market Dynamics
3.1. Mobile Marketing Market Impact Analysis (2020-2030)
3.1.1. Market Drivers
3.1.1.1. Increasing Smartphone Users
3.1.1.2. Technology Advancement
3.1.2. Market Challenges
3.1.2.1. Privacy Concern
3.1.2.2. Technical Limitation
3.1.3. Market Opportunities
3.1.3.1. Rising Digital World
3.1.3.2. Increasing Use of IoT
Chapter 4. Global Mobile Marketing Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
……..and view more in complete table of Contents
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