Our comprehensive research on the Global Mobile Analytics Market (2023-2031) provides insights for businesses. It covers trends, investments, tech advancements, and major players. The report uses qualitative and statistical data from 2017-2031, including SWOT, BCG, PESTLE analysis, and visuals. It offers a full market landscape with stakeholder insights, regional outlooks, and financial considerations.
The global mobile analytics market size was US$ 3.7 billion in 2021. The global mobile analytics market size is forecast to reach US$ 23.0 billion by 2030, growing at a compound annual growth rate (CAGR) of 24.3% during the forecast period from 2022 to 2030.
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Mobile analytics entails evaluating and monitoring data created by mobile platforms and properties, such as mobile sites and apps. Crash monitoring, back-end performance analysis, app version adoption trends, troubleshooting, mobile platform usage data, custom events and alerts, data and system integration, corporate data governance, digital measurement strategy, and operational processes, reporting automation, and real-time analysis and insights are all features of the Mobile Analytics solution.
Factors Influencing Market Growth
- The surge in mobile advertising and the beginning of data analytics and big data fuel the global market growth.
- The lack of awareness of the advantages of mobile analytics and rising privacy issues may slow down the overall market growth.
- Technical Advances in mobile analytics and growing usage and demand for cloud-based mobile analytics solutions are driving the global market.
- The growing penetration of smartphones and increasing demand to receive new and actionable insight into the buyer’s choices are forecast to offer lucrative opportunities for the global mobile analytics market during the forecast period.
Impact Analysis of COVID-19
The COVID-19 pandemic affected many sectors, including mobile marketing and advertising. In the short term, businesses have shrunk their marketing expenses. However, the evolution of advertising budget from traditional marketing like print and outdoor shifting to digital and mobile marketing has witnessed a spike with people being indoors and selecting to consume content mainly on their mobile phones or TV. Nevertheless, social distancing has positively affected the usage of mobile marketing analytics. Thus, the COVID-19 pandemic had a minimal impact on the global mobile analytics market.
Region’s Insights
North America is forecast to hold the maximum share in the market during the forecast period. As a result of the rising demand for mobile analytics solutions in diverse verticals such as manufacturing, BFSI, IT and telecom, healthcare, and others. In addition, the increasing input tax credit (ITC) expenditure and technical advances are likely to drive the market in the region. Prominent players are concentrating on establishing mobile analytics solutions to get a competitive edge in the market. Thus, these factors are forecast to fuel the regional market growth.
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Leading Competitors
The leading prominent companies profiled in the global mobile analytics market are:
- Adobe Systems Incorporated
- Google Inc
- International Business Machines Corporation
- Localytics
- Microsoft Corporation
- GoodData Corporation
- Amazon Web Services, Inc.
- Webtrends
- Mixpanel, Inc.
- Flurry, Inc.
- Comscore, Inc.
- Other Prominent Players
The report furnishes an intricate comprehension of each segment, delivering potential estimations for principal applications and insights into emerging prospects. Every regional market is meticulously scrutinized to ascertain its potential for growth, development, and demand in the forthcoming years.
As of the end of 2022, the Mobile Analytics industry experienced notable growth in its workforce. Starting in January, employment within the Mobile Analytics sector exceeded its pre-COVID levels, resulting in an expansion of payrolls by over 15,000 employees throughout the course of the year. The global Mobile Analytics output demonstrated a remarkable increase of 5.2% during 2021, primarily attributed to a widespread economic upswing and a surge in demand for commodities. However, the momentum shifted in 2022, with the global industrial sector’s production contracting. This reversal followed a robust expansion in 2021, fueled by altered consumer spending patterns and substantial fiscal support.
Forecasts indicate that the global Mobile Analytics output is set to rise by approximately 2.9% in 2023. This projection is underpinned by the gradual recovery of production in Western Europe from its previous troughs, as well as a rebound in output across the Asia/Pacific region. Maintaining its dominant position, China, accounting for nearly 45% of the global Mobile Analytics market, remains both its largest producer and consumer. Remarkably, China’s market share has surged since 2010, when it stood at around 26%. This ascent has led to a substantial contribution to the nation’s GDP. Notably excelling as a top exporter, China leads in various sectors, including silicon, PVC, and several specific segments of the Mobile Analytics market.
Scope of the Report
The global mobile analytics market segmentation focuses on Type, Deployment, End-Users, and Region.
Segmentation based on Type
- Application Analytics
- Campaign Analytics
- Service Analytics
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Segmentation based on Deployment
- Cloud
- On-premise
Segmentation based on End-Users
- Retail
- BFSI
- Government
- IT and Telecom
- Media and Entertainment
- Other End-user Verticals
Segmentation based on Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Western Europe
- The UK
- Germany
- France
- Italy
- Spain
- Rest of Western Europe
- Eastern Europe
- Poland
- Russia
- Rest of Eastern Europe
- Asia Pacific
- China
- India
- Japan
- Australia & New Zealand
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
- South America
- Brazil
- Argentina
- Rest of South America
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Table of Contents:
Chapter 1: Introduction to the Global Mobile Analytics Industry
Chapter 3: Dynamics of the Market
Chapter 4: Profiles of Leading Companies
Chapter 5: Competition in the Global Mobile Analytics Market among Players
Chapter 6: Market Size across Global Regions
Chapter 7: Application Segments in the Global Market
Chapter 8: Segment Analysis of the Global Mobile Analytics Industry
Chapter 9: Market Chain, Sourcing Strategies, and Downstream Buyers
Chapter 10: Strategies and Key Policies by Distributors/Suppliers/Traders
Chapter 11: In-depth Analysis of Key Marketing Strategies by Market Vendors
Chapter 12: Evaluation of Market Impact Factors
Chapter 13: Forecasted Global Mobile Analytics Market Size (2023-2031)
Reasons to Acquire This Report
(A) This research imparts invaluable insights tailored for senior management, policymakers, industry professionals, product innovators, sales executives, and stakeholders within the market. It equips them with the information needed to make well-informed decisions and craft effective strategies.
(B) The report delivers a comprehensive analysis of global, regional, and country-level Mobile Analytics market revenues, extending projections until 2030. This dataset empowers companies to gauge their market presence, recognize avenues for growth, and explore emerging markets.
(C) Through meticulous segmentation of the Mobile Analytics market encompassing types, applications, technologies, and end-uses, this study empowers leaders to blueprint their products and allocate resources based on the projected growth trajectories of each segment.
(D) Investors stand to gain from the market analysis by gaining insights into market scope, positioning, key drivers, challenges, limitations, expansion prospects, and potential risks. Armed with this knowledge, they can make well-considered investment choices.
(E) The report conducts an intricate analysis of competitors, unraveling their pivotal strategies and market positioning. This intelligence equips businesses with a profound understanding of the competitive landscape, enabling them to chart their own strategies accordingly.
(F) The study facilitates the assessment of Mobile Analytics business projections delineated by region, key countries, and prominent companies, bestowing invaluable information for investment strategizing and decision-making.
Why is our study consequential?
Our study holds paramount importance for various reasons, a few of which include:
• Assisting businesses in gauging the viability of new or existing products or services.
• Facilitating business enterprises in the identification and cultivation of novel market segments.
• Providing a preemptive understanding of consumer demand prior to introducing new products, services, or features.
• Enhancing the overall efficacy of marketing, advertising, and promotional initiatives.
• Analyzing market trends to aid businesses in devising adaptive strategies.
• Guiding businesses in the optimal placement of their products.
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