Report Ocean (150+ country’s markets analyzed, function on 1,00000+ published and forthcoming reports every year.] presents a research report and top winning strategies for the Men Personal Care. Best subject matter experts, researchers, and market research professionals organized this report in order to ensure that the information in it is compiled from the most authentic sources and that the forecast is of the highest accuracy. To forecast market growth, specialists employ a variety of methodologies and analytical approaches, including S.W.O.T. (analysis methods), P.E.S.T.E.L. analysis, and regression analysis. The Men Personal Care study also looks at the various regulations and policies that the firm has implemented. This report discusses the industry in terms of research technology and precise prospective utilization, innovation, and future advancements in the Men Personal Care.
The global men’s personal care market size was measured at US$ 124.8 billion in the year 2020 and the market is expected to increase at a CAGR of about 8.1% from 2021 to 2027.
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The reason behind the increasing demand for men personal care products is the growth in social media influence, increasing demand for personal hygiene, growth in DPI (Disposable Personal Income), increasing availability of shopping channels, concerns related to personality, appearance, and self-grooming, changing fashion trends and promotion on social media sites further heightens the overall market growth and influence purchasing decision towards personal care products. Moreover, the expansion of organized retail lead to the growth of the global men’s personal care market.
Men’s care products include a variety of items ranging from basic personal health care products to personality enhancement materials like deodorants, perfumes, hair gels, mouthwashes, and facial products, etc.
Personal health and personality care products are available for consumers of all ages; however, supplies are most utilized by youngsters. Fragrance and perfumes are a few of the widely used products that children and adults use regularly. Other than that, teeth wash is being used by men to keep tangled particles and boost oral health.
As per the article published by Cosmetics Europe in 2019, 81.0% of men worldwide consider buying products depending on their health, hygiene, and appearance. The global men’s personal care market appears to have advanced opportunities because of the wide range of requirements for male skincare, makeup, and manscaping tools. Various start-ups are entering the market and striving to transform the ways to develop better products with innovative marketing strategies. Some of the examples are Beardo (Marico), Dollar Shave Club (Unilever), Bombay Shaving Club (Visage Lines Personal Care Pvt. Ltd.), etc.
Several innovations are being done for men’s personal care demand. For instance, Reckitt Benckiser expanded its reach to men with the launch of various men’s grooming items. After Veet, a hair removal cream for women, Reckitt Benckiser in November 2019 propelled with a hair removal cream for men. Brickell Men’s Products and OM4 also offer an extensive range of organic skincare and personal care products including men’s scrubs, moisturizers, anti-aging creams, salt sprays, moisturizers, toners, eye creams, etc
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Key Players
The major players in the global men personal care market are
- Procter & Gamble Co. (P&G)
- Reckitt Benckiser
- Estee Lauder Companies Inc
- Unilever plc
- Avon Products, Incorporated
- Kao Corporation
- Colgate – Palmolive Company
- Beiersdorf AG
- Shiseido Company, Limited
- Johnson and Johnson
- Procter and Gamble (P&G)
- L’Oreal S.A.
Other players in the value chain include:
- Combe Incorporated
- Conaire Corporation
- Revlon Inc.
- Godrej Industries Ltd.
- Mary Kay Inc.
- Amway Corporation
COVID-19 Impact
COVID-19 played a major role in enhancing the demand for natural and hygienic products. People are more inclined to maintain hygiene by buying fresh plant-based products instead of products containing artificial components that may increase the risk of infection. COVID-19 elevated demand for sanitation at manufacturing plants and is expected to impact more on product purchases. Before the pandemic, consumers kept themselves away from personal care products purchases because of the available preservatives that may increase the possibility of infection.
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Key Market Segments
By Type
- Men hair care
- Shampoos & Rinses
- Hair Gel
- Hair Conditioners
- Hair Sprays & Hair Cream
- Hair Dyes & Hair Colors
- Men shaving
- Shaving Soap
- Shaving Creams
- After Shave Lotions
- Pre-Shave Lotions
- Men oral care
- Dental Care Tools
- Mouthwashes & breath fresheners
- Men personal cleanliness
- Fragrances
- Soaps
- Body powders
- Men skincare
- Face and Neck Creams/Lotions
- Body and Hand Creams/Lotions
- Cleansers
- Moisturizers
- Other personal care products
- Facial Makeup
- Eye Makeup
- Bathing Essentials
- Nail Care
By Age Group
- 18-29 years
- 30-59 years
- 60 years and above
By Geography
- North America
- U.S
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
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BY PRICE POINT
- Low
- Medium
- High
By Distribution channel
- Hypermarkets & Supermarkets
- Drug stores or pharmacy
- Mass merchandiser
- Departmental stores
- Mono-brand stores
- Specialty stores
- Online sales channel
Regional Analysis
The North America men’s personal care market is holding the highest share in the year 2020 and is anticipated to follow the same trend by 2027. The dominance of the region is attributed to various factors such as the key presence of leading companies in the region. Companies are strategizing to capture the millennial age group by launching organic and natural product lines.
Table of Content
Chapter 1: Global Men Personal Care Industry Overview
Chapter 3: Market Dynamics
Chapter 4: Top Company Profiles
Chapter 5: Global Men Personal Care market Competition, by Players
Chapter 6: Global Market Size by Regions
Chapter 7: Global Market Segment by Application
Chapter 8: Global Men Personal Care Industry Segment by Type
Chapter 9: Market Chain, Sourcing Strategy, and Downstream Buyers
Chapter 10: Strategies and key policies by Distributors/Suppliers/Traders
Chapter 11: Key Marketing Strategy Analysis, by Market Vendors
Chapter 12: Market Effect Factors Analysis
Chapter 13: Global Men Personal Care market Size Forecast (2023-2030).
Continue….
Reasons to Buy This Report
(A) The research provides valuable insights for top administration, policymakers, professionals, product advancements, sales managers, and stakeholders in the market. It helps them make informed decisions and strategize effectively.
(B) The report offers comprehensive analysis of Men Personal Care market revenues on a global, regional, and country level, projecting trends until 2031. This data allows companies to assess their market share, identify growth opportunities, and explore new markets.
(C) The research includes segmentation of the Men Personal Care market based on types, applications, technologies, and end-uses. This segmentation enables leaders to plan their products and allocate resources based on the expected growth rates of each segment.
(D) Analysis of the Men Personal Care market benefits investors by providing insights into market scope, position, key drivers, challenges, restraints, expansion opportunities, and potential threats. This information helps them make informed investment decisions.
(E) The report offers a detailed analysis of competitors, their key strategies, and market positioning. This knowledge allows businesses to better understand the competition and plan their own strategies accordingly.
(F) The study helps evaluate Men Personal Care business predictions by region, key countries, and top companies, providing valuable information for investment planning and decision-making.
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