Global Location Targeted Mobile Advertising Market Size study & Forecast, by Technology, by End-user Industry and Regional Analysis, 2023-2030, Covid 19 Outbreak Impact research report added by Report Ocean, is an in-depth analysis of market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider Location Targeted Mobile Advertising market, and compares it with other markets., market definition, regional market opportunity, sales and revenue by region, manufacturing cost analysis, Industrial Chain, market effect factors analysis, Location Targeted Mobile Advertising market size forecast, market data & Graphs and Statistics, Tables, Bar &Pie Charts, and many more for business intelligence. Get the whole report, which includes a chart and more than 100 tables and figures. – Comprehensive Analysis of COVID-19 Market Outbreak Impact and Regional Situation
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Global Location Targeted Mobile Advertising Market is valued at approximately USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than 16.87% over the forecast period 2023-2030. The Location Targeted Mobile Advertising Market refers to the segment of the advertising industry that focuses on delivering targeted ads to mobile users based on their geographic location. It involves the use of location data from mobile devices, such as smartphones and tablets, to identify and target specific audiences in a particular location or proximity to a specific point of interest. The market growth is driven by key factors such as rapidly increasing digitalization across industry verticals and growing penetration of Internet & GPS-enabled mobile devices.
According to Statista, the hospitality sector includes a wide range of service-related industries, including hotels, tourism, food, and beverage services, and even theme parks. The size of the global hospitality market was 3486.77 billion dollars in 2020, and it was anticipated that it would increase to 4132.5 billion dollars in 2021. On the other hand, it is anticipated that worldwide income from travel apps would increase by 17% from 2022 to 2023, totaling around USD 400 million. Also, according to the 2020 Digital Trends in Asia Pacific report, more than 57% of the organizations polled in the area expect to boost their spending on digital advertising in 2020. Moreover, Advancements in mobile communication and geo-positioning technologies and the increasing use of social media create market opportunities during the projected period. However, rising Awareness Regarding Safety and Security among Consumers of Location Tracking stifles market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Location Targeted Mobile Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is leading the global market share owing to increasing smartphone usage and the growth of IoT technology within the region. However, Asia Pacific is expected to be the fastest growing region due to increasing spend on goods and services via an e-commerce platform, and low-cost model of advertising are some of the prime factors driving the market growth
Major market players included in this report are:
- InMarket
- Google LLC
- Facebook Inc.
- IBM Technology Corporation
- Microsoft Corporation
- Gimbal Inc.
- ThumbVista LLC
- Bluedot Innovation
- Apple Inc.
- GroundTruth
Recent Developments in the Market:
In May 2021, GroundTruth announced a cooperation and integration with Yext.Yext is an online brand management company. consumers will probably be able to manage their listings on the Yext platform due to the connection, which also makes use of GroundTruth’s proprietary Blueprint mapping technology to target specific consumers with tailored offers and advertisements.
Global Location Targeted Mobile Advertising Market Report Scope:
Historical Data: 2020 – 2021
Base Year for Estimation: 2022
Forecast period: 2023-2030
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Technology, End User Industry, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope: Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Technology:
- Geo-fencing
- Beacons
- Hyper-contextual Targeting
- Geo-targeting
- Geo-conquesting
By End User Industry:
- Retail
- Banking, Financial Services, and Insurance
- Travel, Tourism, and Hospitality
- Healthcare
- Other End-user Industries
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- Executive Summary: A concise overview of the report, highlighting the main points, key findings, and recommendations.
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- Analysis and Interpretation: Provides an in-depth examination and interpretation of the findings. It may involve comparing data, identifying trends, and drawing conclusions based on the evidence presented.
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- Appendices: Supplementary materials such as additional data, charts, or supporting documents that are relevant to the report but not included in the main body.
- Conclusion: Summarizes the key points discussed in the report and reinforces the main findings.
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Geographical Breakdown: The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery path of Covid 19 for all regions, key developed countries and major emerging markets.
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YES. We carefully analyzed their impact during our research due to the substantial effects of the COVID-19 epidemic and the Russia-Ukraine conflict on the global supply chain and raw material price system.
“Please refer to Summary for the list of key players.”
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- When putting together the study, we consult both primary and secondary data.
You can divide the sources of data used in this study into primary and secondary sources. In-depth interviews with significant industry figures, such as seasoned employees, directors, CEOs, and marketing professionals, constitute primary sources. Input is also obtained from end users and downstream distributors. Comparatively, secondary sources entail studying the annual and financial reports of leading corporations as well as publicly accessible records and publications. Additionally, the project requires working with a few outside datasets.
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Key Points Covered in Location Targeted Mobile Advertising Market Report:
Table of Contents
Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Location Targeted Mobile Advertising Market, by Region, 2020-2030 (USD Billion)
1.2.2. Location Targeted Mobile Advertising Market, by Technology, 2020-2030 (USD Billion)
1.2.3. Location Targeted Mobile Advertising Market, by End User Industry, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Location Targeted Mobile Advertising Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Location Targeted Mobile Advertising Market Dynamics
3.1. Location Targeted Mobile Advertising Market Impact Analysis (2020-2030)
3.1.1. Market Drivers
3.1.1.1. Rapidly increasing digitalization across industry verticals
3.1.1.2. Growing penetration of internet & GPS-enabled mobile devices
3.1.2. Market Challenges
3.1.2.1. Rising Awareness Regarding Safety and Security among Consumers of Location Tracking
3.1.3. Market Opportunities
3.1.3.1. Advancement in mobile communication and geo-positioning technologies
3.1.3.2. Increasing use of social media
Chapter 4. Global Location Targeted Mobile Advertising Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
……..and view more in complete table of Contents
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