According to a new report published by Report Ocean Market Research the worldwide kitchen appliances market is anticipated to reach USD 340.9 billion by 2026. In 2017, the refrigerator segment dominated the global market, in terms of revenue. North America is expected to be the leading contributor to the global market revenue during the forecast period.
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The changing lifestyles and hectic schedules of the working professionals lead to growing demand for kitchen appliances. Consumers prefer kitchen appliances, which are easy–to-operate and facilitate faster cooking. Rising disposable income is one of the factors responsible for the growth of the market. Increasing propensity of consumers to spend on appliances to lead convenient lives has also resulted in an increased demand for kitchen appliances.
The other factors responsible for the growth of the market are convenience in fast cooking and healthy food consumption. Players in the market are launching cooking appliances which enable faster cooking while keeping the nutrients of food intact. Introduction of energy efficient cooking appliances equipped with multiple cooking functionalities are available in the market to cater to the consumers in the market. Moreover, the increasing trend of smart appliances would also encourage manufacturers to launch innovative kitchen appliances, which are compact and easy-to-use.
There has been a considerable increase in middle class and young working population across the globe. Rising female working population and busy schedules of people have led to an increasing demand of kitchen appliances. Increase in the number of social gatherings coupled with growing need for quick and efficient kitchen activities has boosted the market. Growing purchasing power of individuals has led to increased spending on consumer goods. Rising disposable income enables consumers to purchase multipurpose and easy-to-operate kitchen appliances to simplify and ease their kitchen activities. Consumers generally opt for stylish and technologically advanced kitchen appliances, which complement their living standards. Market players are introducing new products equipped with advanced features at affordable prices to cater to the growing consumer demands.
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North America generated the highest revenue in the market in 2017, and is expected to lead the global market throughout the forecast period. The high living standards along with high disposable income in the region encourage consumers to purchase kitchen appliances to simplify kitchen activities. The growing adoption of smart technologies and home automation systems is further expected to augment market growth in the region. Asia-Pacific is expected to grow at a significant rate during the forecast period owing to the increasing population and improving living standards.
The different types of kitchen appliances include cooking appliances, refrigerators, dishwaters, and others. In 2017, refrigerators accounted for the highest market share owing to increasing need to conserve edible items at a range of different temperatures. Consumers prefer to use energy efficient refrigerators owing to growing environmental concerns. Introduction of advanced refrigerators equipped with smart technologies is expected to drive the market in the future.
The various end-users of kitchen appliances include residential and commercial users. In 2017, residential users accounted for the largest share in the global market, and are estimated to grow at a substantial rate during the forecast period. Residential consumers are increasingly spending on kitchen appliances to simplify kitchen chores and lead comfortable lives. Household consumers are opting for kitchen appliances, which are energy efficient and have minimal space requirements. In addition, improvement in living standards has encouraged consumers to buy technology-driven and luxury kitchen appliances. Integration of technologies such as Internet of Things and smart technologies into kitchen appliances is expected to provide growth opportunities in the coming years.
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The well-known companies profiled in the report include Whirlpool Corporation, Robert Bosch GmbH, LG Electronics, AB Electrolux, Haier Group Corporation, Panasonic Corporation, Samsung Electronics, Koninklijke Philips N.V., Sharp Corporation. These companies launch new products and collaborate with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.
The report aims to provide answers to the following key questions:
Target Market:
Who is your target audience?
What are their demographic characteristics (age, gender, location, income, etc.)?
What are their needs and preferences?
Are there any emerging trends or changes in their behavior?
Competitors:
Who are your main competitors?
What products or services do they offer?
What are their strengths and weaknesses?
How do you differentiate yourself from them?
Distribution Channels:
How do customers prefer to purchase similar products/services?
What distribution channels are most effective for reaching your target market?
Are there any untapped distribution channels that could be explored?
How do customers feel about online purchasing and delivery options?
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Customer Satisfaction:
How satisfied are your current customers with your product/service?
What are the factors that drive customer satisfaction or dissatisfaction?
Are there any unmet needs or pain points that your offering could address?
How likely are customers to recommend your product/service to others?
Market Size and Growth:
How large is your target market and what is its growth potential?
Are there any market segments that are underserved or have significant growth opportunities?
What are the barriers to entry for new competitors in the market?
Are there any external factors that could impact the market in the future (regulations, technology advancements, economic changes, etc.)?
Reasons to Buy This Report
(A) The research provides valuable insights for top administration, policymakers, professionals, product advancements, sales managers, and stakeholders in the market. It helps them make informed decisions and strategize effectively.
(B) The report offers comprehensive analysis of Kitchen Appliances market revenues on a global, regional, and country level, projecting trends until 2030. This data allows companies to assess their market share, identify growth opportunities, and explore new markets.
(C) The research includes segmentation of the Kitchen Appliances market based on types, applications, technologies, and end-uses. This segmentation enables leaders to plan their products and allocate resources based on the expected growth rates of each segment.
(D) Analysis of the Kitchen Appliances market benefits investors by providing insights into market scope, position, key drivers, challenges, restraints, expansion opportunities, and potential threats. This information helps them make informed investment decisions.
(E) The report offers a detailed analysis of competitors, their key strategies, and market positioning. This knowledge allows businesses to better understand the competition and plan their own strategies accordingly.
(F) The study helps evaluate Kitchen Appliances business predictions by region, key countries, and top companies, providing valuable information for investment planning and decision-making.
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