IP Geo-Location Services Market is valued at approximately USD 2.4 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 12.4% over the forecast period 2022-2029. IP Geo-Location Services or IP-based Geolocation services refers to the mapping of an IP address to the real-world location of connected devices such as Smartphones, Computers, Laptops, etc.. With the help Geo-Location mapping, it is possible to identify the nation, area, city, latitude, longitude other details of the device. Moreover, this information is used by business organizations and public authorities for offering localized web content, fraud detection, and management of digital rights among others.
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Furthermore, based on the IP addresses companies can run user-focused marketing campaigns to promote their products & services. The key factors driving the market are increasing smartphone penetration and growing demand for location-based intelligence as well as rising application of targeted advertising.
The surge in smartphone penetration in developing regions owing to affordable internet and growth in the young population is contributing to the growth of the Global IP Geo-Location Services Market. For instance, according to India Brand Equity Foundation (IBEF) – as of 2021, India has around 502.2 million smartphone users. Moreover, during the first quarter of FY2021 India’s smartphone shipments increased by more than 23% to 38 million devices. Moreover, as per Statista – as of 2022, revenue in the Indian Smartphones segment is estimated at USD 37.82 billion, and the market is expected to grow annually by 7.91% (CAGR 2022-2027) to reach USD 55.34 billion by 2027. Also, surge in digital marketing spending and increasing investment in network infrastructure would create a lucrative growth prospectus for the market over the forecast period. However, increasing emergence of virtual private network (VPN) services stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global IP Geo-Location Services Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the presence of leading market players and the availability of high-speed internet infrastructure in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising penetration of smartphones in countries such as China, and India & increasing penetration of leading market players in the APAC region.
Major market players included in this report are:
Pitney Bowes Inc.
Akamai Technologies, Inc.
Apilayer GmbH (Ipstack)
BigDataCloud Pty. Ltd.
Digital Element Inc.
Geobytes Inc.
Hexasoft Development (IP2Location.com)
KickFire Inc.
MaxMind, Inc.
Neustar, Inc.
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Recent Developments in the Market:
In February 2019, California, USA based Whois API, Inc. announced the launch of its new IP Geolocation API and IP Geolocation Database. Moreover, this new platform facilitates users to identify the location of website visitors’ IP addresses and provides insights relating to the latitude and longitude, time zone, country, city, and ZIP code.
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: API Package, Enterprise Size, Application, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.
The detailed segments and sub-segment of the market are explained below:
By API Package
Basic API Packages
Core API Package
Extended IP Geolocation API
By Enterprise Size
Small and Medium Enterprises
Large Enterprises
By Application
Localize Web Content
Fraud Detection
Target Advertisement
Digital Rights Management
Others
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By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
Market Overview:
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Market Size and Forecast:
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Competitive Analysis:
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Consumer Insights:
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Future Outlook and Recommendations:
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Appendix:
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