The 2023 report on the “Internet of Behaviors Market” presents a thorough and accurate examination of different factors pertaining to business expansion prospects, challenges, risk elements, and trends in all geographical regions. This report delivers current information on the most recent technological developments, along with SWOT and PESTLE analysis, and valuable insights on market size.
Global Internet of Behaviors (IoB) Market is valued at approximately USD $ billion in 2021 and is anticipated to grow with a healthy growth rate of more than 22% over the forecast period 2022-2029. Internet of Behaviors (IoB) refers to the collection and use of data to access consumer behaviors. Data collected from different devices including Wearable technologies, individual online activities, and household electrical devices, is utilized to gather information about user behavior and interests.
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According to data from the U.S. Bureau of Economic Analysis and the U.S. Census Bureau, the goods and services deficit increased by $1.9 billion from $68.7 billion in January 2023 to $70.5 billion in February. The increase in the goods and services deficit in February was due to a $2.7 billion increase in the goods deficit to $93.0 billion and a $0.8 billion increase in the services surplus to $22.4 billion. Compared to the same period in 2022, the goods and services deficit has dropped this year by $35.5 billion, or 20.3%. $49.5 billion or 10.8% more was exported. 2.2% or $14.0 billion more was spent on imports.
Moreover, IoB combines three fields including behavioral science, edge analytics and the Internet of Things (IoT). This data is further used by marketers to develop and promote new products based on human psychology. The increasing penetration of IoT devices worldwide and growing cloud spending across industries as well as rising utilization of psychological targeting in advertising are key factors accelerating the market growth.
The increasing penetration of IoT-enabled devices owing to the growth of high-speed internet services is contributing to the growth of the market over the forecast period.
For instance, according to Statista -the total number of Internet of Things (IoT) devices worldwide was estimated at 9.7 billion in 2020 and the total number of IoT devices is projected to grow to 29 billion IoT devices by 2030. Also, growing emergence of AI and ML technologies and increasing adoption of digital marketing tools would create a lucrative growth prospectus for the market over the forecast period. However, rising concern over data privacy & security stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Internet of Behaviors (IoB) Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the presence of leading market players as well as rising spending on digital advertising across different industries in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising spending from government authorities towards smart cities as well as growing emergence of high-speed internet services in the region.
Major market players included in this report are:
Aware Inc.
Traceable
Guardian Analytics
Vertica Systems
Trifacta
NuData Security
Mazu Networks Inc.
Qubit Digital
Cognitive Scale
Capillary Technologies
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Recent Developments in the Market:
In May 2022, San Francisco, USA based Traceable AI, raised USD 60 million in Series B funding. This funding round was led by Institutional Venture Partners (IVP) and saw participation from other prominent investors including Tiger Global Management and existing investors Unusual Ventures and BIG Labs. This funding would be used for new product development and accelerating research activities, and in the expansion of sales and marketing teams.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Application
Advertising Campaign
Digital Marketing
Content Delivery
Brand Promotion
By Enterprise Size
Small & Medium Enterprises (SMEs)
Large Enterprises
By End Use Industry
BFSI
Telecom and IT
Media and Entertainment
Tourism & Travel
Other
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
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ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
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