The Intelligent Virtual Assistant (IVA) Based Banking can be defined as an AI-enabled chat assistant that provides personalized responses by combining data analytics and cognitive computing based on individual customer profile, past banking relations, and location. In banking sector IVA assist customers in making payments, saving money, transferring funds, and checking account balances. The growing BFSI Sector worldwide and increasing automation in banking sector as well as Strategic initiatives from leading market players are factors that are accelerating the global market demand.
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For instance, according to Statista – as of 2022, the revenue of Worldwide Banking, Finance & Insurances is estimated at USD 3.72 trillion in 2022, and the revenue is projected to show an annual growth rate of 2.47% between 2022 & 2025 to reach to USD 4 trillion. Furthermore, leading market players are working towards strategic collaborations to leverage the growing adoption to IVA. For instance, in June 2021, US based Dover Federal Credit Union partnered with interface.ai to deploy an intelligent virtual assistant to enhance member experiences & operational efficiencies. Also, growing emergence of 5G technologies in emerging economies and rising growth of banking and activities. are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, a high deployment cost coupled with rising threat of cybercrimes impede the growth of the market over the forecast period of 2022-2028.
The key regions considered for the global Intelligent Virtual Assistant (IVA) Based Banking Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the presence of required technological infrastructure and leading BFSI companies. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as the thriving penetration of banking services and rising number of private players in the region, would create lucrative growth prospects for the Intelligent Virtual Assistant (IVA) Based Banking Market across the Asia Pacific region.
Major market players included in this report are:
Alphabet Inc.
Amazon.com Inc.
Artificial Solutions
IBM
Nuance Communications Inc.
CSS Corp.
eGain Corporation
Oracle
True Image Interactive, Inc.
Verint Systems Inc.
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The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.
The detailed segments and sub-segment of the market are explained below:
By Product
Chatbots
Smart Speakers
By User Interface
Text-to-Text
Text-to-Speech
Automatic Speech Recognition
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By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Market research objective you provided focuses on conducting a comprehensive analysis of a specific market. Here is a breakdown of the research objectives you mentioned:
To analyze and forecast the market size of the market:
- This objective involves assessing the current market size and using historical data and market trends to forecast its future size.
- This analysis helps in understanding the market’s growth potential and opportunities.
To classify and forecast the global market based on product, material, application, and region:
- This objective aims to categorize the market based on different factors such as product types, materials used, applications, and geographical regions.
- It also involves forecasting the market size and growth for each category, providing a detailed understanding of market segmentation.
To identify drivers and challenges for the global market:
- This objective focuses on identifying the factors that drive market growth and those that pose challenges or constraints.
- Understanding the drivers helps in recognizing opportunities, while understanding the challenges allows for mitigation strategies and informed decision-making.
To examine competitive developments such as mergers & acquisitions, agreements, collaborations, and partnerships in the market:
- This objective involves analyzing the competitive landscape of the market. It includes studying activities such as mergers and acquisitions, agreements, collaborations, and partnerships among market players.
- This analysis provides insights into the market’s competitive dynamics and strategic moves by key players.
To conduct pricing analysis for the market:
- This objective aims to analyze pricing strategies within the market. It involves assessing pricing trends, price variations based on different factors, and understanding price sensitivity among customers.
- This analysis helps in formulating effective pricing strategies for market players.
To identify and analyze the profile of leading players operating in the market:
- This objective involves profiling and analyzing the key players in the market. It includes studying their business strategies, financial performance, product portfolios, market share, and competitive advantages.
- This analysis helps in understanding the competitive landscape and benchmarking against industry leaders.
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