Report Ocean introduces a fresh report examining the ‘India Male Grooming Products Market’, encompassing its size, share, growth, industry trends, and forecast up to 2032. This comprehensive analysis delves into various industry components and growth patterns that offer valuable insights for anticipating the market’s future trajectory.
Obtain a comprehensive report on the India Male Grooming Products Market, which includes a full table of contents, over 100 tables and figures, and charts. The report provides precise information on the market before and after the COVID-19 outbreak, segmented by region.
The male grooming market in India exhibited substantial growth, with a valuation of INR 140.50 billion in 2018. It is projected to reach INR 319.82 billion by 2024, with a compound annual growth rate (CAGR) of approximately 15.14% during the forecast period from 2018 to 2024. A wide array of male grooming products are available, including beard growth oils, cologne soaps, face washes, beard combs, deodorants, talcs, and perfumes.
Request to Download Free Sample Copy of ‘India Male Grooming Products Market’ Report:–https://reportocean.us/sample-request/report_id/IND41
In recent times, there has been a notable shift in the grooming habits of men in India. They are now more conscious of their appearance and are increasingly embracing personal care products, spa treatments, and rejuvenation services. This transformation is particularly evident among men aged 25 to 40. To cater to this rising demand, Fast-Moving Consumer Goods (FMCG) giants are introducing gender-specific grooming products.
Market Insights:
Key factors driving this market growth include the increasing influence of social media and the rising disposable income among urban working men in India. Between March 2018 and March 2019, approximately 177 new male grooming products were launched by FMCG giants and start-up companies, seizing the untapped potential of the male grooming market.
Distribution Channels:
Retail stores, supermarkets, hypermarkets, and e-commerce websites are the primary distribution channels for male grooming products. During the period from 2019 to 2024, online distribution channels and e-commerce websites are expected to witness consistent growth, given the surging popularity of e-commerce in India. Start-ups like Beardo and Bombay Shaving Company leverage e-commerce platforms to access a larger consumer base.
Market Segment Insights:
Male grooming products are categorized into face care, body care, and hair care products. As of 2018, face care products held the largest market share at around 53% in terms of revenue, followed by body care products (41%) and hair care products (6%). The face care products segment for men was valued at INR 74.47 billion in 2018 and is anticipated to reach INR 136.69 billion by 2024. Leading players in the men’s face care products market include Nivea Men, Emami’s Fair and Handsome, and Garnier Men.
Key Growth Drivers:
The traditional notion of masculinity linked to physical appearance has evolved, driving demand for products like moisturizers, whitening creams, anti-aging creams, sunscreens, body lotions, and more among men.
Increased access to social media platforms such as Facebook, Instagram, YouTube, and WhatsApp has exposed men across urban and rural areas to global fashion trends, further fueling the demand for male grooming products like beard oil, hair gel, and hair masques.
Challenges to Market Growth:
The male grooming products market in India is dominated by a few major players like Emami, Gillette, and L’Oréal, offering products at premium price points. These higher prices can hinder widespread adoption, particularly among the middle-class and lower-middle-class population.
Moreover, in semi-rural and rural areas, awareness about niche and premium male grooming products is limited. Societal taboos surrounding men’s grooming in these areas present a significant challenge for market expansion.
Competition Analysis:
Prominent players in the Indian male grooming products market include Emami Limited, Gillette India Limited, Godrej Consumer Products Limited, Hindustan Unilever Limited, Marico Limited, Himalaya Drug Company Private Limited, L’Oréal India Private Limited, Mcnroe Consumer Products Private Limited, Nivea India Private Limited, Vi-John India Group, Happily Unmarried Private Limited, Helios Lifestyle Private Limited, and Zed Lifestyle Private Limited. In 2018, Procter & Gamble held the largest market share at approximately 20%, followed by HUL (8%) and Malhotra Group (6%).
Reasons to Consider Purchasing the India Male Grooming Products Market Report:
Comprehensive Market Insights: Delve into the depths of the India Male Grooming Products Market Report to gain an all-encompassing and meticulous analysis of the market landscape. Uncover details such as market size, share, trends, and growth catalysts, which provide invaluable perspectives on both the present market scenario and its promising future prospects.
Reliable Projections: Rely on the report’s dependable forecasts and projections, which are underpinned by rigorous research methodologies, insights into industry expenditures, and assessments of market expansion rates. These foresights empower businesses to make well-informed decisions and chart out effective strategies for the times ahead.
In-depth Competition Analysis: Equip yourself with an extensive evaluation of key market players, their array of products, and the strategies they employ. This comprehensive understanding arms businesses with the knowledge needed to not only comprehend their rivals but also to craft strategies that position them ahead in the dynamic market arena.
Clear Market Scope and Segmentation: Gain clarity on the broad expanse of the market through the report’s clear delineation of market scope. With detailed insights into diverse market segments and their growth potential, businesses can discern and capitalize on opportunities that align with their objectives.
Insightful Regional Examination: Assess the market’s performance across different regions, enabling enterprises to pinpoint lucrative markets and tailor their approaches accordingly. With region-specific insights, businesses can adapt strategies that resonate with the unique dynamics of each area.
Evaluation of Industry Technology: Grasp the pulse of technological progress within the India Male Grooming Products market. The report dissects cutting-edge advancements and trends, providing businesses with a window into emerging technologies that have the potential to reshape the industry.
Dynamics of Supply and Demand: Acquire a profound comprehension of supply-demand dynamics. This understanding empowers businesses to optimize production, distribution, and inventory management processes, resulting in enhanced operational efficiency.
Informed Investment Decision Making: Leverage the report’s critical information and data-driven insights to facilitate informed investment choices within the India Male Grooming Products market. Equipped with this knowledge, businesses can confidently allocate resources to avenues with the greatest potential for returns.
Unveiling Long-Term Growth Avenues: Through the scrutiny of trends and growth stimulants, the report illuminates the enduring opportunities the India Male Grooming Products market holds. By identifying these sustainable growth prospects, businesses are poised to set a course for lasting success.
About Report Ocean:
We are the best market research reports provider in the industry. Report Ocean believes in providing quality reports to clients to meet the top line and bottom-line goals which will boost your market share in today’s competitive environment. Report Ocean is a ‘one-stop solution’ for individuals, organizations, and industries that are looking for innovative market research reports.