U.S (New York) – New research study titled “India Bottled Water Market” for the year 2023, encompassing various aspects such as industry size, market share, growth analysis, segmentation, leading manufacturers and innovations, key trends, market drivers, restraints, regulatory framework, distribution methods, opportunities, strategies, potential roadmap, and annual forecasts until 2031. The primary objective of this market research study is to thoroughly examine the industry, enabling businesses to gain comprehensive insights into the sector and its economic potential. By leveraging accurate statistical research data provided by Report Ocean 2023 to 2031, your business can experience accelerated growth. This report also delves into PESTLE & SWOT analysis, Porter’s Five Forces Analysis, and provides crucial information including expenditure, costs, revenue, and end-users. With over 150+ pages, the document offers a comprehensive table of contents, 180+ figures, tables, charts, and insightful analysis.
key players are [Parle, Coca-Cola India, PepsiCo, Tata Waters, Kingfisher Water, Narang Group, Energy Beverages Pvt. Ltd., Manikchand Groups, Rail Neer (Indian Railway Catering and Tourism Corporation), A.V Organics LLP, Patanjali
India Bottled Water Market on a Steady Growth Path: Forecast to Grow at a CAGR of 6.4% by 2027
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Increasing Water Pollution Levels Propelling the Demand for Bottled Water in India
The level of water pollution in India is very high, with around 80% of the water severely polluted. A large quantity of untreated sewage is released into water bodies, which is considered the primary cause of water pollution. Among 122 countries, India ranks 120th in terms of water quality. Water pollution in India is also caused by rapid industrialization and the discharge of industrial water into water bodies. The increasing water pollution levels are limiting people’s access to clean and safe drinking water, which is anticipated to boost the demand for bottled water during the forecast period.
Flourishing Tourism in the Country is Boosting the India Bottled Water Market
Tourism is one of the most flourishing sectors in India and acts as a crucial component in boosting the countrys economy. According to an estimate, over 10.93 million foreign tourists arrived in India in 2019. With the expanding tourism sector in India, the demand for bottled water is expected to surge as bottled water is the most reliable source for water consumption for tourists. Additionally, the growth in the hospitality sector is fueling the demand for bottled water in airports, railways, hotels and restaurants.
India Bottled Water Market – By Distribution Channel
Based on distribution channels, the India bottled water market is categorized into on-trade and off-trade segments. The off-trade segment is further classified into supermarkets/hypermarkets, convenience stores, retail stores, specialty stores, online channels, home, and office delivery, and others. Among these, the retail store segment accounts for the largest market share because of the high number of retail stores in every locality in India and the easy availability of bottled water of various brands through these channels. On the other hand, the on-trade segment also covers a substantial share of the market. Many bottled water brands, such as Bisleri or Clear Pani, have formed partnerships with offices, restaurants, etc., as their official suppliers for packaged drinking water, which further propels this segment’s growth.
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India Bottled Water Market – Regional Insights
Geographically, the India bottled water market is segmented into North India, South India, East India, and West India. Among these regions, the southern part of India accounts for the largest market share. The severe water crisis in this part of the country is estimated to drive the demand for packaged drinking water during the forecast period. Additionally, the Western region also covers a substantial share of the market. The west is also faced with a similar situation as the south. The lack of access to safe and clean drinking water is expected to drive the bottled water market in South India.
Impact of COVID-19 on India Bottled Water Market
The sudden outbreak of the COVID-19 pandemic in India significantly halted the growth of the bottled water market. Nevertheless, the pandemic situation is expected to positively impact the market post-COVID-19 as consumers have now started purchasing bottled water directly from companies. According to reports, the COVID-19 situation disrupted access to water resources for a high percentage of the population. The lack of access to clean and safe water in India prompted its population to demand packaged drinking water, which will fuel the market growth in the forecast period.
Additionally, most bottled water companies are partnering with the OwO micro delivery app for delivering water to residential areas in India. The app is said to handle over 500 orders per day in Gurugram (Haryana), including those for Bailley, Bisleri, Aquafina, Kinley of Coca-Cola, and Divya Jal of Patanjali. The company plans to expand to other areas in Delhi-NCR soon.
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Market Segment:
By Product Type(Spring Water, Purified Water, Mineral Water, Distilled Water, Sparkling Water, Others)
By Category(Water Exchange, Refill, New)
By Distribution Channel(On-Trade, Off-Trade), By Region (North, South, East, West)
The market is highly concentrated among leading players such as Parle and Coca Cola. Bisleri by Parle dominates the market and is considered synonymous with mineral water in India. The market participants are spending significant amounts on advertisement and marketing to create brand awareness of their products and boost their sales. They launch and provide a wide range of bottled water of various sizes to cater to consumers needs in India. Furthermore, the adoption of competitive strategies, such as partnerships, mergers, acquisitions, joint ventures, etc., are also prominent in this market.
Table of Content:
- Report Overview
- Global Growth Trends
- Competition Landscape by Key Players
- Data Segments
- North America Market Analysis
- Europe Market Analysis
- Asia-Pacific Market Analysis
- Latin America Market Analysis
- Middle East & Africa Market Analysis
- Key Players Profiles Market Analysis
- Analysts Viewpoints/Conclusions
- Appendix
Porter’s five forces analysis illustrates the potency of the buyers and suppliers.
Threat of New Entrants:
- If the threat of new entrants is high, it indicates that buyers have more options and can easily switch suppliers, increasing their bargaining power.
- Industry details: An industry with low entry barriers and minimal regulatory restrictions may attract new entrants, which can give buyers more choices and negotiating power.
Bargaining Power of Suppliers:
- If suppliers have strong bargaining power, they can dictate terms and prices, reducing buyer power.
- Industry details: Industries with few suppliers, unique resources or expertise, or limited alternative suppliers may give suppliers more power, affecting buyers’ ability to negotiate favorable terms.
Bargaining Power of Buyers:
- If buyers have strong bargaining power, they can demand lower prices, better quality, or additional services from suppliers.
- Industry details: Industries with many buyers, low switching costs, or readily available alternatives can enhance buyer power and their ability to negotiate favorable deals.
Threat of Substitute Products or Services:
- If there are many substitute products or services available, buyers can easily switch, giving them more power.
- Industry details: Industries with numerous substitutes or evolving technologies that provide alternative solutions can give buyers the upper hand in negotiations.
Intensity of Competitive Rivalry:
- High competition among existing industry players can give buyers more options and bargaining power.
- Industry details: Industries with many competitors, slow industry growth, or low differentiation between products/services may result in intense rivalry, benefiting buyers.
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