Considering the impact of COVID-19 pandemic, Report Ocean predicts the revenue of global digital advertising market to reach a revised value of $608.8 billion (compared with pre-COVID-19 forecast of $664.7 billion) by 2026, representing a 2019-2026 CAGR of 9.12% (downgraded from 11.29%). The digital ad is becoming the lion’s share in the whole pie of media advertising.
Highlighted with 78 tables and 74 figures, this 167-page report “Global Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity” is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications.
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Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
– Market Structure
– Growth Drivers
– Restraints and Challenges
– Emerging Product Trends & Market Opportunities
– Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
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Based on platform
Mobile Ad
– In-APP
– Mobile Web
Desktop Ad
Digital TV and Others
Based on ad forma
Digital Display Ad
– Programmatic Transactions
– Non-programmatic Transactions
Internet Paid Search
Social Media
Online Video
Others
Based on industrial vertical
– Media and Entertainment
– Consumer Goods & Retail Industry
– Banking, Financial Service & Insurance
– Telecommunication IT Sector
– Travel Industry
– Healthcare Sector
– Manufacturing & Supply Chain
– Transportation and Logistics
– Energy, Power, and Utilities
– Other Industries
Geographically
– APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
– Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
– North America (U.S. and Canada)
– Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
– RoW (Saudi Arabia, United Arab Emirates, Egypt)
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through Report Ocean Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
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Table of Contents:
- Introduction and Scope
a. Definition and Forecast Parameters
b. Methodology and Forecast Parameters
c. Information Sources - Latest Trends Summary
a. Regional Trends
b. Product Trends
c. End-Use Trends
d. Business Trends - Industry Insights
a. Industry Fragmentation
b. Industry Landscape
c. Vendor Matrix
d. Technological and Innovative Landscape - Market by Region
a. North America
b. Latin America
c. Europe
d. Asia Pacific
e. Middle East and Africa - Company Profiles
a. Company Overview
b. Financial Elements
c. Product Landscape
d. SWOT Analysis
e. Systematic Outlook
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