Report Ocean has recently published the “Feminine Hygiene Products Market” Research Report 2023-2030, offering a comprehensive analysis of the market. This report delves deep into the market dynamics, including key trends, upcoming technologies, drivers, challenges, and regulatory policies. It also features company profiles and strategies of prominent players in the industry. With over 100+ market data tables, pie charts, graphs, and figures, this global market study provides a thorough understanding of the market landscape. It presents a complete assessment, encompassing future trends, current growth factors, informed opinions, factual insights, and industry-validated market data, enabling accurate forecasts until 2030.
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The global feminine hygiene products market is forecasted to expand at a CAGR of 6.8%, and will reach a value of USD 52 Billion by 2023, from USD 37.4 Billion in 2018.
The feminine hygiene products market, which comprises sanitary pads, tampons, menstrual cups, and vaginal health products, constitutes a significant share of the personal hygiene products market across the world. Increasing awareness about intimate hygiene among women, combined with preference for sanitary products, creates a huge demand for feminine hygiene products.
Segmentation based on product type
Based on product type, sanitary pads had the highest market share (55.1%) in 2018, owing to strong consumer awareness about the harmful effects of using unhygienic products during menstruation. Sanitary pads are the most common sanitary protection product across all the geographies and are available in a variety of sizes, shapes, and absorption levels. In countries like India, China, Kenya, Australia, Ireland, Canada and New Zealand, sanitary pads are preferred over other menstrual hygiene products. It is followed by tampons, which had a market share of 7.0% in 2018, since they are convenient to use and are popular in the western region. Menstrual cups and other hygiene products together account for a total market share of nearly 38% of the global feminine hygiene products market in 2018, and are expected to show moderate growth during the forecasted period.
Segmentation based on distribution channel
Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, specialty stores, retail pharmacies, and e-commerce. The e-commerce and retail pharmacies segment is expected to witness the highest growth in terms of value among all the distribution channels. The specialty stores segment is expected to be another lucrative segment over the forecast period, since they offer a wide range of products under one roof. This segment demonstrated significant market share of nearly 23% in terms of revenue in 2018. These stores offer discounts and other benefits, which aid the growth of the feminine hygiene products market.
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Regional insights
Asia-Pacific is the leading feminine hygiene products market, and accounted for a share of approximately 34.2% of the global market in 2018. The retail business in Asia-Pacific is witnessing change and consumers are following global trends. In addition, increase in disposable income enable women to choose from a variety of cleanliness and sanitary solutions. Aggressive marketing strategies, to raise awareness and drive sales, have contributed to regional growth. Europe, with the presence of dominant players, high awareness, and a variety of feminine hygiene products, is anticipated to expand at the highest CAGR (7.1%) during the 2018-2023 period. The feminine hygiene products market for the rest of the world (Latin America, Middle East and Africa), though still at nascent stages, will also experience high growth.
Companies covered
- Kimberly-Clark Corporation
- The Procter & Gamble Company
- Unicharm Corporation
- Johnson & Johnson
- Edgewell Personal Care
- Hengan International
- Kao Corporation
- Lola
- Loonlab
- First Step Digital
The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:
North America (U.S. & Canada) Market Size, Y-O-Y Growth, Market Players Analysis & Opportunity Outlook
Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC(Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market Size, Y-O-Y Growth Market Players Analys & Opportunity Outlook
Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market Size, Y-O-Y Growth & Market Players Analysis & Opportunity Outlook
Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market Size, Y-O-Y Growth Market Players Analysis & Opportunity Outlook
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The report addresses the following key questions regarding the Feminine Hygiene Products market:
- What is the expected growth rate of the market in the upcoming years and what factors are driving this growth?
- How do consumers perceive and adopt different types of Feminine Hygiene Products in the market?
- How are regulatory policies and government initiatives impacting the growth of the Feminine Hygiene Products market?
- What is the market share of the top 5 players in the Feminine Hygiene Products market and how is it likely to change in the future?
- What are the latest technologies and innovations in the Feminine Hygiene Products market and how are they shaping the industry landscape?
- How do macroeconomic factors such as inflation, GDP, and exchange rates affect the Feminine Hygiene Products market?
- What are the challenges related to the supply chain and logistics that Feminine Hygiene Products market players face and how are they addressing them?
- How is the changing consumer behavior and preferences influencing the dynamics of the Feminine Hygiene Products market?
- What are the potential risks and uncertainties associated with investing in the Feminine Hygiene Products market, and how can they be mitigated?
Reasons to Buy This Report
(A) The research provides valuable insights for top administration, policymakers, professionals, product advancements, sales managers, and stakeholders in the market. It helps them make informed decisions and strategize effectively.
(B) The report offers comprehensive analysis of Feminine Hygiene Products market revenues on a global, regional, and country level, projecting trends until 2030. This data allows companies to assess their market share, identify growth opportunities, and explore new markets.
(C) The research includes segmentation of the Feminine Hygiene Products market based on types, applications, technologies, and end-uses. This segmentation enables leaders to plan their products and allocate resources based on the expected growth rates of each segment.
(D) Analysis of the Feminine Hygiene Products market benefits investors by providing insights into market scope, position, key drivers, challenges, restraints, expansion opportunities, and potential threats. This information helps them make informed investment decisions.
(E) The report offers a detailed analysis of competitors, their key strategies, and market positioning. This knowledge allows businesses to better understand the competition and plan their own strategies accordingly.
(F) The study helps evaluate Feminine Hygiene Products business predictions by region, key countries, and top companies, providing valuable information for investment planning and decision-making.
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