Report Ocean conducted research on the global Electric Toothbrush market, some important discoveries were made. First, the market is expanding steadily, and over the coming years, demand is expected to rise. Second, there is a lot of market competition, yet only a few major businesses control the sector. Last but not least, there are numerous chances for market innovation and improvement, notably in terms of product offerings and marketing tactics.
The global electric toothbrush market size was US$ 3316.4 million in 2021. The global electric toothbrush market size is forecast to reach US$ 6629.6 million by 2030, growing at a compound annual growth rate (CAGR) of 8% during the forecast period from 2022 to 2030.
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The electric toothbrush is an advanced technological product used to clean teeth, gums, and tongues by rotating or moving the head side-to-side. Rotation or side-to-side head movement in an electric toothbrush can effectively remove plaque and reduce gingivitis. Brushing with an electric toothbrush enhances the brushing experience and helps to improve brushing habits. Features include various brushing modes designed to cater to sensitive teeth, whitening benefits, and gum-massaging functions. The toothbrush also has sensors that apply pressure to teeth and gums when brushing.
Factors Influencing Market Growth
The awareness of oral hygiene is one of the main drivers for the electric toothbrush market. In addition to this, rising disposable income in developing countries has led to increased use of electric toothbrushes.
The high cost of these brushes prevents the market from growing.
The rise in oral hygiene awareness among the young generation and the continued innovation of electric toothbrushes, such as the development of connected electric toothbrushes, are forecast to drive the growth of the electric toothbrush market.
The rise in government initiatives for the adoption and acceptance of electric toothbrushes in the global market is forecast to create lucrative opportunities for the growth and development of the global electric toothbrush market during the forecast period.
Impact Analysis of COVID-19
COVID-19 pandemic situation contributed to the growth of the electric toothbrush market. As the Covid-19 pandemic spread, people became more concerned about their health and hygiene. There was an increase in consumer demand for personal care and hygiene products. A survey conducted by the U.S. Department of Commerce indicates that personal care and health care store sales increased by 6.9% in May 2020 in comparison with June 2019. Different personal care items were in high demand even before the lockdown in many countries. A major factor behind the growth of the global market was the ability to prevent COVID-19 infection. Despite this, the global market experienced a significant decline due to the lockdowns and shutdowns across the globe.
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Regional Insights
During the forecast period, the Asia Pacific electric toothbrush market is forecast to grow at a rapid rate. Due to their improved cleaning powers, electric toothbrushes have become increasingly popular. Additionally, a rise in disposable income and an increasing prevalence of dental caries in this region are driving the market growth.
Leading Competitors
The leading prominent companies profiled in the global electric toothbrush market are:
Colgate Palmolive
Panasonic
FOREO
Koninklijke Philips N.V.
Procter and Gamble Co.
Water Pik, Incorporated
Mornwell
Shenzhen Risun Technology Co. Limited
SONIC Chic
JSB Healthcare
Other Prominent Players
Scope of the Report
The global electric toothbrush market segmentation focuses on Bristle, Head Movement, End-User, and Region.
Segmentation based on Bristle
Soft
Nanometer
Segmentation based on Head Movement
Rotation/Oscillation
Sonic/Side-by-side
Segmentation based on End-User
Children
Adult
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Segmentation based on Region
North America
The U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Eastern Europe
Asia Pacific
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific
Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
Rest of MEA
South America
Brazil
Argentina
Rest of South America
What are the aspects of this report that relate to regional analysis?
?The report’s geographical regions include North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
?The report provides a comprehensive analysis of market trends, including information on usage and consumption at the regional level.
?Reports on the market include the growth rates of each region, which includes their countries, over the coming years.
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