Report Ocean recently released a research report on the Digital Signage Market, which covers the market’s historical growth, cost structure, revenue, trends, and potential prospects for the period 2023-2031. The report provides an extensive coverage of the market across various categories and includes a detailed analysis at the national level, along with an evaluation of the key drivers, restraints, trends, and opportunities in the market.
The global digital signage market size was US$ 19.5 billion in 2020. The global digital signage market is forecast to reach the value of US$ 40.1 billion by 2030 by growing at a compound annual growth rate (CAGR) of 7.6% during the forecast period from 2021-2030. Digital signage is an electronic digital display that includes prominent technologies, such as OLED, LCD, and LED. These systems display advertisements, information through signs and symbols.
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Factors Influencing
- Increasing demand for radiant and efficient power panels would emerge as a favorable opportunity for the market players. Digital signage offers better quality and image resolution as compared to traditional display technologies. Moreover, the low power consumption property of digital signage would benefit the global digital signage market in the future.
- Rapidly growing digitalization acts as a favorable opportunity for market players. Moreover, increasing programmatic advertising and integration of the Internet of Things (IoT) are forecast to propel the growth of the global digital signage market.
- Rising demand for 4K and Ultra-HD Devices may propel market growth in the coming years. Market players have been introducing various efficient advancements in display technologies. Moreover, the growing popularity of 4K or Ultra High Definition TVs would fuel the demand for large displays. Samsung unveiled new QLED 8 K SMART signage, the first-ever 8 K display that can be operated 24/7 operation.
- The demand for display technologies, including microLED and Quantum Dots, is forecast to increase significantly. These emerging technologies and the integration of display technology may propel market growth in the coming years.
COVID-19 Impact Analysis
The COVID-19 pandemic restricted manufacturing facilities to curb the spread of the virus. Moreover, government regulations leading to social distancing, import-export ban, travel restrictions all hampered the growth of the market. The government-imposed lockdown halted the operations in the digital signage market. Moreover, product launches and R&D activities were postponed due to the pandemic. It created various challenges for the market players to survive in the market. However, healthcare has been the only sector driving the demand for digital signage technology. As the economies begin recovering, the demand for temperature-sensitive digital signage kiosks would increase rapidly. Temperature-sensitive digital signage kiosks provide large screens capable of displaying dynamic digital information. The adoption of these technologies is forecast to increase in the healthcare sector to display content, such as waiting for time, rules, and other instructions.
Geographic Analysis
North America held the largest share in the global digital signage market in 2020, owing to the presence of a large number of manufacturers and increasing demand for the technology in the retail industry. Moreover, rising R&D investment, favorable government initiatives may surge the adoption of digital signage in the future.
The Asia Pacific region is forecast to emerge as the fastest-growing segment in the digital signage market. The technology is widely adopted in India and China mainly in hospitals, corporate offices, and hotels.
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Market Segmentation
By End-User
- Retail
- Education
- Healthcare
- Corporate
- Stadium
- Government
- Others
By Location
- Indoor
- Conference room
- Office entrance
- Classroom
- Park
- Others
- Outdoor
By Offering
- Hardware
- Software
- Service
By Product
- Single Screen Display
- Videowall
- Kiosk
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By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Western Europe
- The UK
- Germany
- France
- Italy
- Spain
- Rest of Western Europe
- Eastern Europe
- Poland
- Russia
- Rest of Eastern Europe
- Asia Pacific
- China
- India
- Japan
- Australia & New Zealand
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
- South America
- Brazil
- Argentina
- Rest of South America
Key Market Players
- iSEMC (HHSD Technology)
- Koninklijke Philips N.V.
- LG Electronics
- NEC Corporation
- Panasonic Corporation
- Planar Systems
- Sony Corporation
- SAMSUNG ELECTRONICS CO. LTD.
- ViewSonic Corporation
- Volanti Displays
- Other prominent players
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Table of Content
Chapter 1: Global Digital Signage Industry Overview
Chapter 3: Market Dynamics
Chapter 4: Top Company Profiles
Chapter 5: Global Digital Signage market Competition, by Players
Chapter 6: Global Market Size by Regions
Chapter 7: Global Market Segment by Application
Chapter 8: Global Digital Signage Industry Segment by Type
Chapter 9: Market Chain, Sourcing Strategy, and Downstream Buyers
Chapter 10: Strategies and key policies by Distributors/Suppliers/Traders
Chapter 11: Key Marketing Strategy Analysis, by Market Vendors
Chapter 12: Market Effect Factors Analysis
Chapter 13: Global Digital Signage market Size Forecast (2023-2031).
Continue….
Reasons to Buy This Report
(A) The research provides valuable insights for top administration, policymakers, professionals, product advancements, sales managers, and stakeholders in the market. It helps them make informed decisions and strategize effectively.
(B) The report offers comprehensive analysis of Digital Signage market revenues on a global, regional, and country level, projecting trends until 2031. This data allows companies to assess their market share, identify growth opportunities, and explore new markets.
(C) The research includes segmentation of the Digital Signage market based on types, applications, technologies, and end-uses. This segmentation enables leaders to plan their products and allocate resources based on the expected growth rates of each segment.
(D) Analysis of the Digital Signage market benefits investors by providing insights into market scope, position, key drivers, challenges, restraints, expansion opportunities, and potential threats. This information helps them make informed investment decisions.
(E) The report offers a detailed analysis of competitors, their key strategies, and market positioning. This knowledge allows businesses to better understand the competition and plan their own strategies accordingly.
(F) The study helps evaluate Digital Signage business predictions by region, key countries, and top companies, providing valuable information for investment planning and decision-making.
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