Global Account-Based Marketing Market is valued at approximately USD $$ billion in 2021 and is anticipated to grow with a healthy growth rate of more than $$ % over the forecast period 2022-2029. Account-Based Marketing offers a personalized buying experience for a mutually identified set of high-value accounts like the individual market.
It helps businesses to work and communicate by tailoring all content campaigns to specific accounts. The Account-Based Marketing market is expanding because of factors such as the rising adoption of cloud computing and optimization of marketing spending & lead generation. According to Statista in 2022, the global cloud application market attain a worth of around USD 133.6 billion.. It is expected to reach around USD 168. 6 billion by 2025.
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The cloud application software is projected to rise with a CAGR of around 4.8 %. Whereas increased customer lifetime value and growing use of social media & social advertising create lucrative opportunities for the market. However, privacy and security issues in maintaining the confidentiality of customer data hamper the market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Account-Based Marketing Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America dominated the market in terms of revenue, owing to the increasing penetration of market players, growing participation of companies towards integration technologies, and rising growth activities. Whereas the Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as increasing adoption of social media for advertisement, etc
Major market players included in this report are:
Terminus Software, Inc.
Marketo (Adobe, Inc.)
Uberflip
Triblio Inc.
6sense Insights, Inc.
Engagio Inc.
HubSpot, Inc.
Madison Logic
Demandbase Inc.
Salespanel
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Recent Developments in the Market:
In September 2022, Magnolia Communications, an award-winning full-service B2B demand generation agency, has launched an account-based marketing (ABM( solution to drive leads, revenue, and ROI for SME clients via its recent partnership with Terminus and ON24, allowing clients to use a tailor-made approach to ABM and align sales and marketing to reach their target accounts practically and feasibly.
In September 2022, Turing, an AI-powered platform that connects leading companies across industries with the world’s largest pool of vetted software developers, has successfully deployed CloseFactor to accelerate account-based marketing (ABM( and the prioritization and qualification of target accounts for sales.
Customization Scope: Free report customization (equivalent up to 8 analyst’s working hours( with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Deployment Model:
On-Cloud
On-Premises
By End-user Industry:
Retail & E-commerce,
BFSI,
IT & Telecommunications,
Government,
Travel & Tourism,
Healthcare & Life Sciences
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By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Table of Content:
- Report Overview
- Global Growth Trends
- Competition Landscape by Key Players
- Data Segments
- North America Market Analysis
- Europe Market Analysis
- Asia-Pacific Market Analysis
- Latin America Market Analysis
- Middle East & Africa Market Analysis
- Key Players Profiles Market Analysis
- Analysts Viewpoints/Conclusions
- Appendix
Reasons for Buying Market Report:
- This report gives a forward-looking prospect of various factors driving or restraining market growth.
- It renders an in-depth analysis for changing competitive dynamics.
- It presents a detailed analysis of changing competition dynamics and puts you ahead of competitors.
- It gives a ten-year forecast evaluated on the basis of how the market is predicted to grow.
- It assists in making informed business decisions by performing a pin-point analysis of market segments and by having complete insights of the Market.
- This report helps the readers understand key product segments and their future.
- From 2021 to 2030, All Recent Developments have been covered in this Report.
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