India’s internet penetration has witnessed remarkable growth in recent years, predominantly due to telecom operators offering enhanced quality services at competitive rates. This digital transformation is fundamentally altering the landscape of Mobile Value Added Services (M-VAS) in the country. The proliferation of smartphones with advanced capabilities and affordability, coupled with high-quality services provided by telecom providers, has ushered in a new era for M-VAS.
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Key Drivers of M-VAS Growth:
- Quality handsets at affordable rates
- High-quality services by telecom operators
- Increasing demand for information, entertainment, and M-commerce
As Indian consumers embrace smartphones, traditional M-VAS offerings such as short service messages, astrology updates, news alerts, and weather updates are evolving into sophisticated applications catering to diverse consumer demands. The future of M-VAS in India lies in Mobile-Commerce (M-Commerce), Mobile-Governance (M-Governance), Mobile-Health (M-Health), and Mobile-Education (M-Education).
Major market players in the Indian M-VAS market include Vodafone, Airtel, and BSNL. This report offers unparalleled insights and an in-depth analysis of the mobile value-added services market in India, exploring drivers, restraints, growth opportunities, alongside analyses and forecasted revenues, competitive landscapes, company profiles, and industry trends.
Region/Country Coverage
- Indian Market
A Booming Smartphone Market
The exponential growth of the smartphone and tablet market in India has spurred the demand for M-VAS and created substantial growth opportunities for telecom players, content-related companies, and mobile device manufacturers. The recent rollout of 4G technology is poised to drive data traffic significantly in the coming years.
Traditional vs. Modern M-VAS: The adoption and usage of both traditional and modern M-VAS by customers are on the rise. Traditional value-added services remain a potent force, efficiently delivering real-time information to consumers. Large enterprises, on the other hand, are increasingly focusing on mobility applications to effectively reach customers, offering user-friendly services to remain competitive.
Growth Outlook
The Indian M-VAS market is set to experience robust growth, primarily propelled by consumer and enterprise M-VAS segments. While the consumer M-VAS segment is expected to be the primary driver, the enterprise M-VAS segment is forecasted to witness substantial growth in the near future.
Key Growth Figures:
- Indian M-VAS market CAGR (2015-2020): 18.5%
- Consumer M-VAS market CAGR (2015-2020): 19.7%
- Enterprise M-VAS market CAGR (2015-2020): 19.3%
Key Market Players
- IMImobile Pvt. Ltd
- CanvasM Technologies Pvt. Ltd
- OnMobile Global Ltd
- Comviva Technologies Limited
- Mobile2Win Pvt. Ltd
- Value First Digital Media Pvt. Ltd
- ACL Mobile Limited
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