The global data monetization market is experiencing significant growth, with organizations seeking to leverage their data assets for improved decision-making, revenue generation, and competitive advantage. This market research report, provided by Report Ocean Research, offers insights into the dynamics of the data monetization market.
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Market Growth
The report predicts that the global data monetization market will grow at a substantial CAGR of over 15% during the forecast period. The market’s growth is primarily driven by the increasing interest among enterprises to gain a competitive edge by identifying market opportunities and effectively targeting consumers using data-driven strategies.
Data monetization software is poised to transform how organizations make operational and marketing decisions. With a strong focus on analytics and AI, data monetization software harnesses the power of data to drive informed decisions that lead to increased revenue and improved business performance.
Market Segmentation
Business Function Segmentation
The global data monetization market can be segmented based on the business functions for which data is utilized. These include:
- Sales and Marketing
- Operations
- Finance
- Supply Chain Management
- Others
The sales and marketing segment plays a significant role in driving market growth, while the supply chain management segment is expected to experience the highest CAGR during the forecast period from 2019 to 2025.
Organization Size Segmentation
The market can also be segmented based on the size of organizations adopting data monetization solutions, including:
- SMEs (Small and Medium-sized Enterprises)
- Large Enterprises
Large enterprises are estimated to hold the largest market share in 2019 and are expected to maintain this position during the forecast period from 2019 to 2025.
Vertical Segmentation
The market is further categorized based on the industry verticals that are actively embracing data monetization, including:
- BFSI (Banking, Financial Services, and Insurance)
- Consumer Goods and Retail
- Manufacturing
- Transportation and Logistics
- Others
The BFSI segment is estimated to dominate the market in 2019, with the consumer goods and retail segment projected to experience the highest CAGR during the forecast period.
Key Vendors
Competitive Analysis
The report provides competitive analysis of the global data monetization market, covering major players in the industry. These key vendors employ various strategies, such as collaborations, partnerships, and joint ventures, to maintain a strong position in the market.
Major Vendors
Some of the major vendors in the data monetization market include:
- Accenture
- IBM
- Infosys
- Tech Mahindra
The report also considers other vendors based on their portfolio, geographical presence, distribution channels, revenue generation, and investments in research and development (R&D).
Benefits of Data Monetization
Data-Driven Decision-Making
Data monetization combines various technologies to help organizations improve their decision-making processes and achieve better results through analytics tools. It analyzes customer touchpoints, identifies supply chain dependencies, and highlights operational inefficiencies within the organization.
About Report Ocean
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