Astute Analytica has recently released a research report that provides a thorough examination of the Global Asia Pacific Digital Advertising Market for the anticipated timeframe spanning from 2023 to 2031.
Asia Pacific digital advertising market was valued at US$ 174.4 billion in 2022 and is projected to surpass the valuation of US$ 340.8 billion by 2031 at a CAGR of 7.37% during the forecast period 2023–2031.
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The Asia Pacific (APAC) digital advertising market has, over the past few years, emerged as a formidable player in the global advertising landscape. Driven by a burgeoning internet user base, advancements in technology, and an increasingly digital-savvy populace, the APAC region boasts impressive growth numbers that beckon attention from advertisers worldwide.
In terms of sheer volume, APAC is home to over 2.6 billion internet users, accounting for more than half of the global online population. This vast digital populace has propelled the region to become one of the fastest-growing digital ad markets globally. As per a 2022 report, APAC’s digital advertising spending reached over $174.4 billion, showcasing a compounded annual growth rate (CAGR) of 7.37% from 2018 to 2022.
The market research report provides valuable data and insights concerning several key aspects. These include the evolution of investment structures, technological advancements, emerging market trends, the capabilities of industry players, and comprehensive information about the major stakeholders in the market.
Within the scope of this study, there is a dedicated section focused on the global Asia Pacific Digital Advertising Market. This segment offers a comprehensive view, incorporating the perspectives of significant industry participants, an in-depth review of the sector, a regional analysis, examination of financial aspects, and consideration of various factors shaping the market. It’s essential to emphasize that this particular section strictly adheres to the predefined scope and report guidelines established for the study.
Furthermore, the report provides an extensive portrayal of the key market players. This includes detailed information such as their market share, target markets, product portfolios, applications, geographical reach, and other distinctive attributes that set them apart in the industry.
Leading Key Players of the Asia Pacific Digital Advertising Market
- Alibaba Group Holding Ltd
- Amazon Inc.
- Apple Inc.
- AppLovin Corp
- Meta (Facebook Inc.)
- Google Inc.
- Nokia Corporation
- Twitter Inc.
- Verizon Communications Inc.
- Microsoft Corporation
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The study also includes a list of the global market tactics used in relation to the industry’s present and future conditions. The research opens with a succinct presentation and analysis of the Asia Pacific Digital Advertising Market, which covers the market’s current structure, trends, key players, product type, application, and geography.
Segmentation Overview of the Asia Pacific Digital Advertising Market
By Platform
- Mobile Ad
- In-App
- Mobile Web
- Desktop Ad
- Digital TV & Others
By Ad-Format
- Digital Display Ad
- Programmatic Transactions
- Non-programmatic Transactions
- Internet Paid Search
- Social Media
- Online Video
- Others
By Industry Verticals
- Media and Entertainment
- Consumer Goods & Retail Industry
- Banking, Financial Service & Insurance
- Telecommunication IT Sector
- Travel Industry
- Healthcare Sector
- Manufacturing & Supply Chain
- Transportation and Logistics
- Energy, Power, and Utilities
- Others
By Country
- China
- India
- Australia
- South Korea
- Taiwan
- ASEAN
- Indonesia
- Malaysia
- Vietnam
- Philippines
- Singapore
- Thailand
- Rest of ASEAN
- Rest of Asia Pacific
With the product pricing, demand, gross margin, and supply of the market, this study offers a thorough grasp of market value. The report’s section on the competition landscape gives readers a thorough understanding of the market share analysis of the top competitors in the sector. Every regional market is carefully examined to determine its potential growth, development, and demand over the coming years.
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