The SOHO Mobile Banking can be defined as utilization of mobile banking activities conducted in Small Offices or Home Offices. SOHO refers to privately operated business consist of self-employed individuals. The use of Mobile based banking in SOHO businesses offers various advantages such as convenience, timesaving, cost of saving, operation ease, and improves the work efficiency. The rising Start-up culture globally and increasing adoption of digital banking solutions as well as growing number of product launches from leading market players are factors that are accelerating the global market demand.
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For instance, according to Statista – as of 2021, the number of digital banking users in United States was estimated at 197 million users, and the number of digital banking users in the country is forecasted to grow to 217 million by 2025. Furthermore, leading market are coming up with innovating mobile banking products and services for SOHO businesses to capitalize the growing need for SOHO Mobile Banking. For instance, in November 2021, India based Kinara Capital launched its new myKinara mobile app that comes. This app is first of its kind in the unsecured MSME business lending space. myKinara app offers collateral-free business loans digitally within 24-hours turnaround time (TAT). Moreover, in June 2022, India based ICICI Bank launched a digital service for Micro, Small and Medium Enterprises (MSMEs) that can also be used by customers of other banks. This new facility can be availed through the new version of the bank’s InstaBIZ app. Also, growing penetration of 5G technologies coupled with rising technological advancements in mobile banking solutions are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, a rising concern over data breaches impede the growth of the market over the forecast period of 2022-2028.
The key regions considered for the global SOHO Mobile Banking Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the growing utilization of mobile banking solutions and presence of leading market players in the region. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as the thriving growth of startup culture and increasing number of new product announcement from leading market players in the region, would create lucrative growth prospects for the global SOHO Mobile Banking Market across the Asia Pacific region.
Major market players included in this report are:
Clyde
Digit
Flywire
IHS Markit Digital
MANTL
Remitly
Riskified
Spring Labs
Robinhood
Chime
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The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.
The detailed segments and sub-segment of the market are explained below:
By Services
Payments wallet
Insurance
Trading
Portfolio management
Loans and Financing
By Platform
Mobile app
Web portal
Tele-services
Others
By End User
Individual
Enterprise
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By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Market research objective you provided focuses on conducting a comprehensive analysis of a specific market. Here is a breakdown of the research objectives you mentioned:
To analyze and forecast the market size of the market:
- This objective involves assessing the current market size and using historical data and market trends to forecast its future size.
- This analysis helps in understanding the market’s growth potential and opportunities.
To classify and forecast the global market based on product, material, application, and region:
- This objective aims to categorize the market based on different factors such as product types, materials used, applications, and geographical regions.
- It also involves forecasting the market size and growth for each category, providing a detailed understanding of market segmentation.
To identify drivers and challenges for the global market:
- This objective focuses on identifying the factors that drive market growth and those that pose challenges or constraints.
- Understanding the drivers helps in recognizing opportunities, while understanding the challenges allows for mitigation strategies and informed decision-making.
To examine competitive developments such as mergers & acquisitions, agreements, collaborations, and partnerships in the market:
- This objective involves analyzing the competitive landscape of the market. It includes studying activities such as mergers and acquisitions, agreements, collaborations, and partnerships among market players.
- This analysis provides insights into the market’s competitive dynamics and strategic moves by key players.
To conduct pricing analysis for the market:
- This objective aims to analyze pricing strategies within the market. It involves assessing pricing trends, price variations based on different factors, and understanding price sensitivity among customers.
- This analysis helps in formulating effective pricing strategies for market players.
To identify and analyze the profile of leading players operating in the market:
- This objective involves profiling and analyzing the key players in the market. It includes studying their business strategies, financial performance, product portfolios, market share, and competitive advantages.
- This analysis helps in understanding the competitive landscape and benchmarking against industry leaders.
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