Asia-Pacific MICE Market Investigation Highlights Contribution by Leading Players, during 2023 2031

Report Ocean has recently published the “Asia-Pacific MICE Market  Research Report 2023-2031, offering a comprehensive analysis of the market. This report delves deep into the market dynamics, including key trends, upcoming technologies, drivers, challenges, and regulatory policies. It also features company profiles and strategies of prominent players in the industry. With over 100+ market data tables, pie charts, graphs, and figures, this global market study provides a thorough understanding of the market landscape. It presents a complete assessment, encompassing future trends, current growth factors, informed opinions, factual insights, and industry-validated market data, enabling accurate forecasts until 2031.

The Asia-Pacific MICE industry generated revenue of $229.0 billion in 2017, and is expected to grow at a CAGR of 8.6% to reach $441.1 billion by 2025. The growth of the Asia-Pacific MICE industry is driven by the massive increase in business activities such as client meetings, brand promotions, employee training activities & others, due to rapid rise in the tourism and hospitability sectors and surge in presence of corporate industries. Other significant factors that promote the growth of the market are rise in business travel coupled with change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and increase in disposable incomes. Moreover, surge in government initiatives to promote SMEs and liberalization of market entry to increase FDIs are anticipated to further boost the growth of the industry. However, high cost associated with MICE events and uncertain geopolitical conditions hamper the market growth.

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Meetings, Incentives, Conventions and Exhibitions or MICE represents a sector of tourism that includes business events and activities. In general, MICE are events and activities that involve attendees who share a common interest and gather at a place. Travelers attending MICE activities are business travelers who are connected to different sectors of the tourism and hospitality industry through their MICE activities. The MICE service providers consist of a group of organizers and suppliers that provide wide range of services related to business events and activities such as kiosks/exhibit space, on-site event logistics and staffing, event marketing and sponsorship management, event photography and AV/technical production, displays, directional signage, banners, supplier management, virtual meetings, and risk management services.

Factors such as investments in infrastructural development and technological advancements are expected to provide lucrative opportunities for the growth of the market. The Asia-Pacific MICE industry is segmented on the basis of event type and country.

Based on event type, the market is classified into meetings, incentives, conventions, and exhibitions. The meeting segment is estimated to account for the major share in the Asia-Pacific MICE industry. This segment is expected to exhibit the highest CAGR during the forecast period due to the growth of the travel & tourism industry, surge in international business travels, and rise in government initiatives for the development of the MICE segment & small and medium enterprises (SME).

By country, it is analyzed across China, India, Singapore, Thailand, Indonesia, Australia, New Zealand, Japan, Malaysia, South Korea, Vietnam, Hong Kong, and rest of Asia-Pacific. China accounted for a significant market share in 2017 and is expected to retain its dominance throughout the forecast period. Singapore is expected to exhibit the highest CAGR during the forecast period. China and Japan collectively accounted for half the share in the Asia-Pacific MICE industry.

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The key players operating in the Asia-Pacific MICE industry include Questex, LLC, CWT Meetings & Events, IBTM Events, BCD Meetings and Events, Capital Travel and Events, CiEvents, Conference Care Ltd., The Freeman Company, ATPI Ltd., and Interpublic Group of Companies, Inc.

Key Benefits for MICE Industry Market:

This report provides a quantitative analysis of the current trends, estimations, and dynamics of the Asia-Pacific MICE industry from 2018 to 2025 to identify the prevailing market opportunities.
The key countries in all the major regions are mapped based on their market share.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier?buyer network.
In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
Major countries in the Asia-Pacific MICE industry are mapped according to their revenue contribution to the industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analyses of the key players, market segments, application areas, and growth strategies.

MICE Industry Key Market Segments:

By Event Type

Meetings
Incentives
Conventions
Exhibitions

Country

China
India
Singapore
Thailand
Indonesia
Australia
New Zealand
Japan
Malaysia
South Korea
Vietnam
Hong Kong
Rest of Asia-Pacific

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Table of Contents:

  1. Introduction and Scope
    1. Definition and Forecast Parameters
    2. Methodology and Forecast Parameters
    3. Information Sources
  2. Latest Trends Summary
    1. Regional Trends
    2. Product Trends
    3. End-Use Trends
    4. Business Trends
  3. Industry Insights
    1. Industry Fragmentation
    2. Industry Landscape
    3. Vendor Matrix
    4. Technological and Innovative Landscape
  4. Market by Region
    1. North America
    2. Latin America
    3. Europe
    4. Asia Pacific
    5. Middle East and Africa
  5. Company Profiles
    1. Company Overview
    2. Financial Elements
    3. Product Landscape
    4. SWOT Analysis
    5. Systematic Outlook

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Key Questions Market Research and Analysis Report

  • What is the current market size, both in terms of value and volume?
  • What is the historical growth rate of the market, and what are the projected growth rates for the future?
  • Who are the major players in the market, and what is their market share?
  • What are the market trends and dynamics influencing the industry?
  • What are the key drivers of market growth?
  • What are the challenges and barriers faced by market participants?
  • What are the emerging opportunities in the market?
  • What is the competitive landscape of the market?
  • What are the consumer preferences, behaviors, and buying patterns within the market?
  • What is the market segmentation, and how are different market segments performing?
  • What are the pricing trends and strategies in the market?
  • What are the distribution channels and their effectiveness in reaching the target audience?
  • What are the regulatory and legal factors impacting the market?

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