Report Ocean recently released a research report on the Augmented Reality Market, which covers the market’s historical growth, cost structure, revenue, trends, and potential prospects for the period 2023-2031. The report provides an extensive coverage of the market across various categories and includes a detailed analysis at the national level, along with an evaluation of the key drivers, restraints, trends, and opportunities in the market.
The global augmented reality market revenue was valued at US$ 24.2 billion in 2021 and is projected to reach US$ 411.4 billion by 2031. The market will register a CAGR (Compound Annual Growth Rate) of 33.2% from 2022 to 2031.
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Augmented reality is an interactive and intuitive experience that enhances the real world with computer-generated perceptual information. AR is experienced through software, apps, and hardware equipment such as AR glasses, and augmented reality overlays digital content onto real-life environments and objects. This enriches the user experience and turns the user’s immediate surroundings into an interactive real world which is particularly valuable in manufacturing and Industry 4.0 processes. It allows industrial users to become one with the help of systems and machines they work with, and to optimize and augment technology and IoT networks with human thinking, observation, and creativity.
Factors Affecting Market Growth
Industries and manufacturing plants are incorporating augmented reality-driven technologies because it enhances operational efficiencies by reducing production downtime, identifying problems quickly, and keeping manufacturing and production processes smooth and frictionless. These factors are expected to drive the growth of the market.
Excessive use of augmented reality technology has a high chance to cause post-traumatic stress disorder and also affect their psychology and behavior. Also, the user’s ability to interact socially has been depleting which has led to symptoms of depression or anxiety. Thus, these reasons will hamper the growth of this market.
COVID-19 Pandemic Effect on Market Growth
The unpredictability led by the COVID-19 pandemic lasted a positive impact on the augmented reality market growth. The demand for AR technology has leaped businesses as it allows them to work remotely. Additionally, the investments made in the AR industry have now increased rapidly. All the AR technological advancements in healthcare are also offering innovative drug information to pharma businesses.
Regional Analysis
Asia-Pacific is the most dominant lucrative region for AR industry growth. The booming manufacturing sector in China and Japan is expected to drive the augmented reality market in this region to new levels. This region’s advancing gaming industry has also seen tremendous expansion to the AR industry and contributing to APAC’s rising needs. Furthermore, increased investments in commercial augmented reality applications are expected to contribute to the market’s growth in APAC. Also, Japan’s burgeoning healthcare and automotive industries are expected to fuel demand for AR technology in the region.
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Leading Competitors
The leading companies profiled in the global augmented reality market are:
PTC Inc.
Apple
Magic Leap
Blippar Limited
Google LLC
Microsoft
DAQRI
Niantic Inc.
Seiko Epson
TreeView
Others
Segmentation Analysis
The augmented reality market segmentation focuses on, Components, Device Type, End-Use, and Region.
Segmentation Analysis based on Component
Software
Hardware
Segmentation Analysis based on Device Type
Handled Devices
Head Mounted Display
Others
Segmentation Analysis based on End Use
Healthcare
Education
Retail
Media and Entertainment
Manufacturing and Construction
Others
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Segmentation Analysis Based on Region
North America
U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Europe
Asia-Pacific
China
India
Japan, South Korea
ASEAN
Rest of Asia-Pacific
Middle East & Africa (MEA)
Brazil
UAE
Saudi Arabia
South Africa
Rest of MEA
South America
o Brazil
o Argentina
o Rest of South America
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Table of Content
Chapter 1: Global Augmented Reality Industry Overview
Chapter 3: Market Dynamics
Chapter 4: Top Company Profiles
Chapter 5: Global Augmented Reality market Competition, by Players
Chapter 6: Global Market Size by Regions
Chapter 7: Global Market Segment by Application
Chapter 8: Global Augmented Reality Industry Segment by Type
Chapter 9: Market Chain, Sourcing Strategy, and Downstream Buyers
Chapter 10: Strategies and key policies by Distributors/Suppliers/Traders
Chapter 11: Key Marketing Strategy Analysis, by Market Vendors
Chapter 12: Market Effect Factors Analysis
Chapter 13: Global Augmented Reality market Size Forecast (2023-2031).
Continue….
Reasons to Buy This Report
(A) The research provides valuable insights for top administration, policymakers, professionals, product advancements, sales managers, and stakeholders in the market. It helps them make informed decisions and strategize effectively.
(B) The report offers comprehensive analysis of Augmented Reality market revenues on a global, regional, and country level, projecting trends until 2031. This data allows companies to assess their market share, identify growth opportunities, and explore new markets.
(C) The research includes segmentation of the Augmented Reality market based on types, applications, technologies, and end-uses. This segmentation enables leaders to plan their products and allocate resources based on the expected growth rates of each segment.
(D) Analysis of the Augmented Reality market benefits investors by providing insights into market scope, position, key drivers, challenges, restraints, expansion opportunities, and potential threats. This information helps them make informed investment decisions.
(E) The report offers a detailed analysis of competitors, their key strategies, and market positioning. This knowledge allows businesses to better understand the competition and plan their own strategies accordingly.
(F) The study helps evaluate Augmented Reality business predictions by region, key countries, and top companies, providing valuable information for investment planning and decision-making.
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