Report Ocean recently published an extensive intelligence report titled “Precision Viticulture Market Report: Size, Share, Competitive Landscape, Technology, Latest Updates, and Forecasts to 2031.” This report provides a comprehensive analysis of the market at a micro-level, focusing on insurers, major market sectors, products, and distribution methods within the industry.
The competitive segment of the report offers a summary of key competitors, their financial conditions, recent developments, competitive analysis, and market advancements. This analysis enables market participants to effectively identify relevant opportunities by assessing the strengths and weaknesses of major competitors.
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The global precision viticulture market size was US$ 1.1 billion in 2021. The global precision viticulture market is forecast to grow to US$ 3.1 billion by 2030 by registering a compound annual growth rate (CAGR) of 7.9% during the forecast period from 2022 to 2030.
Factors Influencing the Market
Precision viticulture primarily focuses on increasing the production of the wine-growing region by allowing better monitoring and control. Precision wine-growing involves the use of cutting-edge equipment and systems such as drones, application controls, guides, and driverless tractors, which are highly required to improve grape productivity and yield quality. Thus, such advancements are expected to have a high scope of growth in the coming years.
Technology penetration, such as VRT and guidance, benefit the farmers in several ways. Field monitoring allows farmers to take appropriate measures to reduce waste or crop failure. Because grape quality is important to winemakers, they tend to use advanced technology to thoroughly monitor grapes grown. Thus, such factors will boost the growth of the market.
The rising demand for wine and different flavors will benefit the precision viticulture market during the study period. In addition to that, rapidly growing exhaustion of natural resources and environmental deterioration are major challenges associated with cultivation. Further, growing environmental concerns will emphasize more on the adoption of sustainable viticulture practices, which will escalate the growth of the precision viticulture market during the forecast period.
Precision viticulture requires technical knowledge. Lack of knowledge among workforce may limit the growth of the precision viticulture market during the forecast period.
COVID-19 Impact Analysis
Due to the COVID-19 outbreak, precision viticulture practices drastically declined due to the reduction in the demand from end-users. Moreover, manufacturing disruptions and import-export bans impeded the demand for precision viticulture.
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Regional Analysis
Europe is forecast to hold the highest market share in the global precision viticulture market, followed by Asia-Pacific. Countries such as Spain, France, and Italy are expected to emerge as major contributors to regional development. They have a long history of developing working wineries and vast vineyards, and are pioneers in the production of wine grapes.
Competitors in the Market
John Deere
Trimble
Topcon
Deveron UAS
TeeJet Technologies
Groupe ICV
TracMap
QuantisLabs
Terranis
Ateknea Solutions
AHA Viticulture
AG Leader Technology
Other Prominent Players
Market Segmentation
The global precision viticulture market segmentation focuses on Technology, Application, Product, and Region.
Based on Technology
Guidance systems
o Global positioning system (GPS)
o Geographic information system (GIS)
Remote sensing
o Handheld
o Satellite sensing
Variable-rate technology
Based on Application
Yield monitoring
o On-farm
o Off-farm
Field mapping
o Boundary mapping
o Drainage mapping
Crop scouting
Weather tracking & forecasting
Irrigation management
Inventory management
Farm labor management
Financial management
Others (demand forecasting, customer management, and profit center analysis)
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Based on Product/Service
Hardware
o Automation & control systems
o Sensing & monitoring devices
Software
o Local/Web-based
o Cloud-based
Services
o System integration and consulting
o Managed services
? Farm operation services
? Data services
? Analytics services
o Connectivity services
o Assisted professional services
? Supply chain professional services
? Climate information services
? Others (financial management and inventory management services)
o Maintenance & support
By Region
? North America
o The U.S.
o Canada
o Mexico
? Europe
? Western Europe
o The UK
o Germany
o France
o Italy
o Spain
o Rest of Western Europe
? Eastern Europe
o Poland
o Russia
o Rest of Eastern Europe
? Asia Pacific
o China
o India
o Japan
o Australia & New Zealand
o ASEAN
o Rest of Asia Pacific
? Middle East & Africa (MEA)
o UAE
o Saudi Arabia
o South Africa
o Rest of MEA
? South America
o Brazil
o Argentina
o Rest of South America
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Furthermore, years considered for the study are as follows:
Historical year 2017, 2020
Base year 2021
Forecast period 2022 to 2030.
Target Audience of the Market in This Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
Table of Content:
- Report Overview
- Global Growth Trends
- Competition Landscape by Key Players
- Data Segments
- North America Market Analysis
- Europe Market Analysis
- Asia-Pacific Market Analysis
- Latin America Market Analysis
- Middle East & Africa Market Analysis
- Key Players Profiles Market Analysis
- Analysts Viewpoints/Conclusions
- Appendix
Key Reasons to Purchase this Report:
Strategic Direction: This research report provides insightful analysis and strategic advice for senior executives, decision-makers, professionals, sales managers, and other market stakeholders working in this space. It aids in decision-making and offers strategic recommendations for product advancements.
Comprehensive Analysis: Both economic and non-economic aspects are taken into account in the report’s thorough qualitative and quantitative analysis of the market. For a complete knowledge of market dynamics, it contains a segment breakdown with market evaluations expressed in terms of value (USD Billion) for each segment.
Growth Opportunities: The research highlights the geographies and market categories predicted to expand at the highest rates, potentially positioning them to dominate their respective markets. It offers a thorough examination of consumption trends in various geographic areas and highlights the variables affecting regional market trends.
Competitive Landscape: The competitive landscape section lists the top market rivals and discusses current business expansions, collaborations, product launches, and acquisitions. This data makes it easier to evaluate significant players’ market positions.
Detailed Company Profiles: These include their company description, insights, product benchmarking, and SWOT analysis, providing a thorough picture of the major market participants. Stakeholders are able to assess the advantages and disadvantages of the leading market players due to these profiles.
Future Market Outlook: The study presents recent trends, growth prospects, drivers, challenges, and restraints in both emerging and developed regions. It also includes current and future market outlooks. It gives stakeholders knowledge of potential industry trends and aids in their prediction of upcoming market dynamics.
Industry Analysis: Using Porter’s Five Forces Analysis, the research provides a comprehensive analysis of the industry, looking at factors such as the bargaining power of customers and suppliers, rivalry among businesses, the threat of alternative products, and the threat of new entrants. This research helps to comprehend how fiercely the market is competitive.
Value Chain Insights: Through a thorough examination of the value chain, the research offers insightful information about the market. This aids stakeholders in comprehending the main processes and actors involved in the creation and supply of the good or service.
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