Report Ocean introduces a fresh report examining the “India Feminine Hygiene Products Market” encompassing its size, share, growth, industry trends, and forecast up to 2030. This comprehensive analysis delves into various industry components and growth patterns that offer valuable insights for anticipating the market’s future trajectory.
The feminine hygiene products market in India was valued at INR 32.66 Billion in 2020 and is expected to grow at a CAGR of ~16.87% during the period of 2021-2025, reaching a value of INR 70.20 Billion by 2025.
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However, less than 41% of the approximately 355 Mn menstruating women in India use hygienic protection methods. Sanitary napkins are the most commonly used hygiene product, used by approximately 17.63% of menstruating women.
Improved awareness regarding feminine hygiene and the benefits of using hygienic personal care products are driving market growth. Government initiatives, such as the Rashtriya Kishor Swasthya Karyakram scheme, exemption of tax, and subsidization of sanitary napkins, are also driving the market. However, social stigma regarding, high prices of hygiene products, and their negative impact on the environment are some of the factors hindering growth.
The COVID-19 pandemic severely impacted the market, with production coming to a standstill and supply chains being disrupted. In the initial phase of the lockdown, there was a shortage of feminine hygiene products, and women belonging to low-income groups had reduced purchasing power. As a result, several women resorted to traditional unhygienic practices. However, the market started recovering gradually from the fourth quarter of 2020, as lockdown restrictions were lifted and commerce resumed.
Some of the key players operating in the market are Procter & Gamble Hygiene and Health Care Limited, Elize Lifestyle Private Limited, Heyday, PeeBuddy (Sirona Hygiene Private Limited), Redcliffe Hygiene Private Limited, Saathi Eco Innovations India Private Limited, Shudh Plus Hygiene Products Private Limited, Unicharm India Private Limited, and Johnson & Johnson India.
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The report addresses the following key questions regarding the India Feminine Hygiene Products market:
- What is the expected growth rate of the market in the upcoming years and what factors are driving this growth?
- How do consumers perceive and adopt different types of India Feminine Hygiene Products in the market?
- How are regulatory policies and government initiatives impacting the growth of the India Feminine Hygiene Products market?
- What is the market share of the top 5 players in the India Feminine Hygiene Products market and how is it likely to change in the future?
- What are the latest technologies and innovations in the India Feminine Hygiene Products market and how are they shaping the industry landscape?
- How do macroeconomic factors such as inflation, GDP, and exchange rates affect the India Feminine Hygiene Products market?
- What are the challenges related to the supply chain and logistics that India Feminine Hygiene Products market players face and how are they addressing them?
- How is the changing consumer behavior and preferences influencing the dynamics of the India Feminine Hygiene Products market?
- What are the potential risks and uncertainties associated with investing in the India Feminine Hygiene Products market, and how can they be mitigated?
Reasons to Buy This Report
(A) The research provides valuable insights for top administration, policymakers, professionals, product advancements, sales managers, and stakeholders in the market. It helps them make informed decisions and strategize effectively.
(B) The report offers comprehensive analysis of India Feminine Hygiene Products market revenues on a global, regional, and country level, projecting trends until 2030. This data allows companies to assess their market share, identify growth opportunities, and explore new markets.
(C) The research includes segmentation of the India Feminine Hygiene Products market based on types, applications, technologies, and end-uses. This segmentation enables leaders to plan their products and allocate resources based on the expected growth rates of each segment.
(D) Analysis of the India Feminine Hygiene Products market benefits investors by providing insights into market scope, position, key drivers, challenges, restraints, expansion opportunities, and potential threats. This information helps them make informed investment decisions.
(E) The report offers a detailed analysis of competitors, their key strategies, and market positioning. This knowledge allows businesses to better understand the competition and plan their own strategies accordingly.
(F) The study helps evaluate India Feminine Hygiene Products business predictions by region, key countries, and top companies, providing valuable information for investment planning and decision-making.
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