Report Ocean introduces a fresh report examining the “India Organic Personal Care Products Market” encompassing its size, share, growth, industry trends, and forecast up to 2030. This comprehensive analysis delves into various industry components and growth patterns that offer valuable insights for anticipating the market’s future trajectory.
The organic personal care products market in India is expected to reach INR 146.14 Billion by 2024, expanding at a compound annual growth rate (CAGR) of ~17.81% during the 2019-2024 period.
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One of the key factors driving the demand for organic personal care products is the adverse impact of air pollution, dust, excessive sunlight, and long hours in air-conditioned environments on skin and hair health. Chemical-based personal care products, used to treat these problems, often result in side effects like skin rashes, itchy scalp, and other forms of irritation on skin, scalp, and body. As a result, consumers are increasingly preferring products made of herbal and organic ingredients over conventional personal care products.
The market is segmented into skin care, hair care, color cosmetics, and oral care products. Among these, the organic skin care products segment accounted for ~32% of the overall revenue of the organic personal care market in 2018, followed by the hair care (~30%) and color cosmetics (~23%) segments.
The market is further segmented based on the benefits obtained from the products, into problem solution, enhancement, and maintenance products. In 2018, the organic personal care products offering maintenance benefits held the largest market share (~38%), with most demands coming from the states of Andhra Pradesh, Tamil Nadu, and Punjab.
While the demand for organic personal care products is increasing, there are also challenges to the growth of the market. Organic personal care products are devoid of preservatives like paraben and therefore have shorter shelf life than their conventional counterparts. Hence, Indian consumers prefer buying conventional personal care products of popular brands with greater shelf lives. This is a major challenge for the growth of the organic personal care products market in India.
Products of major players in the market like Lotus Herbals, Kama Ayurveda, Forest Essentials, and Jovees Herbals are on the expensive side. Also, start-ups entering the market offer luxury organic personal care products at premium price ranges. Indian consumers are mostly price-sensitive, and those belonging to the middle and low-income group can hardly afford expensive organic products. Instead, they make use of homemade besan, haldi, or neem pastes in their beauty and personal care regime. This, in turn, limits the sale of organic personal care products, impeding market growth.
Some of the prominent companies operating in the Indian organic personal care products market are Dabur India Limited, Emami Limited, Bio Veda Action Research Private Limited, Forest Essentials Private Limited, Jovees Herbal Care India Limited, Kama Ayurveda Private Limited, Lotus Herbals Private Limited, Patanjali Ayurved Limited, Shahnaz Ayurveda Private Limited, The Himalaya Drug Company, Honasa Consumer Private Limited, Juicy Chemistry Private Limited, and Soulflower India Private Limited.
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The report addresses the following key questions regarding the India Organic Personal Care Products market:
- What is the expected growth rate of the market in the upcoming years and what factors are driving this growth?
- How do consumers perceive and adopt different types of India Organic Personal Care Products in the market?
- How are regulatory policies and government initiatives impacting the growth of the India Organic Personal Care Products market?
- What is the market share of the top 5 players in the India Organic Personal Care Products market and how is it likely to change in the future?
- What are the latest technologies and innovations in the India Organic Personal Care Products market and how are they shaping the industry landscape?
- How do macroeconomic factors such as inflation, GDP, and exchange rates affect the India Organic Personal Care Products market?
- What are the challenges related to the supply chain and logistics that India Organic Personal Care Products market players face and how are they addressing them?
- How is the changing consumer behavior and preferences influencing the dynamics of the India Organic Personal Care Products market?
- What are the potential risks and uncertainties associated with investing in the India Organic Personal Care Products market, and how can they be mitigated?
Reasons to Buy This Report
(A) The research provides valuable insights for top administration, policymakers, professionals, product advancements, sales managers, and stakeholders in the market. It helps them make informed decisions and strategize effectively.
(B) The report offers comprehensive analysis of India Organic Personal Care Products market revenues on a global, regional, and country level, projecting trends until 2030. This data allows companies to assess their market share, identify growth opportunities, and explore new markets.
(C) The research includes segmentation of the India Organic Personal Care Products market based on types, applications, technologies, and end-uses. This segmentation enables leaders to plan their products and allocate resources based on the expected growth rates of each segment.
(D) Analysis of the India Organic Personal Care Products market benefits investors by providing insights into market scope, position, key drivers, challenges, restraints, expansion opportunities, and potential threats. This information helps them make informed investment decisions.
(E) The report offers a detailed analysis of competitors, their key strategies, and market positioning. This knowledge allows businesses to better understand the competition and plan their own strategies accordingly.
(F) The study helps evaluate India Organic Personal Care Products business predictions by region, key countries, and top companies, providing valuable information for investment planning and decision-making.
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