The most recent study conducted by Report Ocean, titled “Global Marketing Analytics Software Market Size, Share, Pricing, Trends, Growth, Report and Forecast 2023-2030,” presents a comprehensive analysis of the worldwide market. This research delves into the factors driving the market, emerging trends, opportunities for development, as well as potential limitations that may affect the Marketing Analytics Software . The report provides an estimation of the global market size and examines recent strategic actions taken by prominent international competitors.
Global Marketing Analytics Software Market is valued approximately at USD 2.13 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 14.0% over the forecast period 2020-2027. Marketing analytics is a practice of measuring, controlling, managing and analyzing the marketing performance which enables marketers to evaluate the success of their efforts. It comprises of the processes and technologies in order to maximize the effectiveness and optimize the Return on Investment (ROI). Marketing analytics offer profound insights into customer preferences and trends, and allow them to monitor the online marketing campaigns.
According to data from the U.S. Bureau of Economic Analysis and the U.S. Census Bureau, the goods and services deficit increased by $1.9 billion from $68.7 billion in January 2023 to $70.5 billion in February. The increase in the goods and services deficit in February was due to a $2.7 billion increase in the goods deficit to $93.0 billion and a $0.8 billion increase in the services surplus to $22.4 billion. Compared to the same period in 2022, the goods and services deficit has dropped this year by $35.5 billion, or 20.3%. $49.5 billion or 10.8% more was exported. 2.2% or $14.0 billion more was spent on imports.
This solution further allows to monitor the respective outcomes which enables managers to finance as effectively as possible. Marketing Analytics Software helps marketing managers in the areas of customer surveys, product design, industry trends, and customer support. The rising adoption of cloud technology and big data as well as increase in social media channels are the few factors responsible for growth of the market over the forecast period. Furthermore, the rising advancements and strategic alliance such as product launch and investment by market key players will create a lucrative demand for this market. For instance: on 02nd December 2020, Oracle launched MySQL Database Service with Business Analytics, performs transaction processing and business analysis tasks within the same database system.
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This software provides high-performance, lower-cost alternative to competing systems such as the Google Cloud SQL and Microsoft Azure SQL Database. Whereas, high deployment cost of marketing analytics software and easy availability of open-source solution is the major factor restraining the growth of global Marketing Analytics Software market during the forecast period.
The regional analysis of global Marketing Analytics Software market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world owing to the presence of a large number of companies and an increasing number of companies continuously foraying into this market. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027.
Major market player included in this report are:
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.Com Inc.
Accenture PLC
Adobe Systems Incorporated
SAS Institute Inc.
Teradata Corporation
Neustar, Inc.
Pegasystems Inc.
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The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
by Deployment :
Cloud
On-premise
by Application:
Online Marketing
E-mail Marketing
Content Marketing
Social Media Marketing
Others
By End User:
Retail
BFSI
Education
Healthcare
Manufactuing
Travel and Hospitality
Others
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By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
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