Quadintel recently published a new research report on the Global Digital Marketing Software Market. In addition to prospective prospects, this study offers a historical analysis of growth, cost structure, revenue, market trends, and capacity (2023-2030). The following section offers comprehensive coverage of the Digital Marketing Software Market across a number of market categories, in-depth research at the country level, and an assessment of the market’s key drivers, restraints, trends, and opportunities.
Global Digital Marketing Software Market to reach USD 159.34 billion by 2027. Global Digital Marketing Software Market is valued approximately at USD 4.43 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 18.2% over the forecast period 2021-2027.
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Digital marketing software improves the customer interaction through various sources such as instant messaging systems, social networking sites, and mobile apps. Rise in digital marketing budgets of the enterprises is fueling demand for digital marketing software. Rise in internet penetration, growing social media influence and rise in advertising campaigns through digital marketing are the factors pushing the market. For instance, according to Statista, number of internet users in India has increased from 493.96 million in 2018 to 749.47 million in 2020 and is expected to reach 1232.33 million by 2027. Also, according to Our World in Data, in 2016 worldwide Facebook users were 1.75 billion which went up to 2.26 billion in 2018. However, concerns over data security and privacy protection and lack of skilled digital marketing professionals are some factors expected to hinder the market growth during forecast period. However, technological advancements and new product launches in the market with enhanced security features are anticipated to further push the market growth. In October 2020, SAP SE launched SAP Customer Data Platform, which aimed to allow enterprises to redefine the way experience are delivered across their commerce, marketing, sales and service solutions.
North America is leading the market in terms of market share among Asia Pacific, North America, Europe, Latin America, and Rest of the World, owing to growing preference of online shopping which is giving the opportunity for market players to invest in digital marketing. Asia Pacific is expected to grow at the fastest pace during forecast period, due to rising smartphone penetration and continued roll-out of high-speed data network in the region.
Major market player included in this report are:
Adobe Inc.
Hewlett Packard Enterprise Company
Hubspot Inc.
International Business Machines Corporation
Marketo Inc.
Microsoft Corporation
Oracle Corporation
Salesforce.com, Inc.
SAP SE
SAS Institute, Inc.
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The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.
The detailed segments and sub-segment of the market are explained below:
By Solution:
CRM Software
Email Marketing
Social Media
Search Marketing
Content Management
Marketing Automation
Campaign Management
Others
By Service:
Professional Services
Managed Services
By Deployment:
Cloud
On-premise
By End-use:
Automotive
BFSI
Education
Government
Healthcare
Manufacturing
Media & Entertainment
Others
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By Enterprise:
Large Enterprises
Small & Medium Enterprises (SMEs)
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
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List of Factors Covered in the Report are:
Major Strategic Developments: The report abides by quality and quantity. It covers the major strategic market developments, including R&D, M&A, agreements, new products launch, collaborations, partnerships, joint ventures, and geographical expansion, accompanied by a list of the prominent industry players thriving in the market on a national and international level.
Key Market Features:
Major subjects like revenue, capacity, price, rate, production rate, gross production, capacity utilization, consumption, cost, CAGR, import/export, supply/demand, market share, and gross margin are all assessed in the research and mentioned in the study. It also documents a thorough analysis of the most important market factors and their most recent developments, combined with the pertinent market segments and sub-segments.
List of Highlights & Approach
The report is made using a variety of efficient analytical methodologies that offers readers an in-depth research and evaluation on the leading market players and comprehensive insight on what place they are holding within the industry. Analytical techniques, such as Porter’s five forces analysis, feasibility studies, SWOT analyses, and ROI analyses, are put to use to examine the development of the major market players.
Some of the Key Questions Answered in this Report:
- What is the Market dimension at the regional and country-level?
- What are the key drivers, restraints, opportunities, and challenges of the Market, and how they are anticipated to influence the market?
- What is the international (North America, Europe, Asia-Pacific, South America, Middle East and Africa) income value, manufacturing value, consumption value, import and export of Market?
- Who are the world key producers of the Market Industry? How is their working state of affairs (capacity, production, sales, price, cost, gross, and revenue)?
- What are the Market possibilities and threats confronted via the carriers in the world Market Industry?
- Which application/end-user or product kind may also be seeking for incremental boom prospects? What is the market share of every kind and application?
- What targeted method and constraints are keeping the Market?
- What are the distinct sales, marketing, and distribution channels in the world industry?
- What are the upstream uncooked substances and manufacturing gear of Market alongside with the manufacturing technique of Market?
- What are the key market tendencies impacting the increase of the Market?
- Economic have an impact on the Market enterprise and improvement vogue of the Market industry.
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